Who Are Newton Locks?
Newton Locks (newtonlocks.co.uk) is a professional locksmith company based in South Devon, providing a comprehensive range of lock and security solutions across the county. Established in August 2024, Newton Locks partnered with R50 Website Design & Marketing to develop their website, manage their social media presence, and implement a strategic SEO campaign. The primary objective was to establish a strong digital presence from inception, positioning Newton Locks as a trusted and leading name in the industry.
The Brief
As a newly established business, Newton Locks needed to build their online presence from the ground up, making SEO a critical component of their digital strategy. The short-term goal was to become the top-ranking locksmith in their hometown, Newton Abbot, while the long-term vision is to expand visibility across South Devon, surpassing local competitors in search rankings town by town.
The SEO Process
The SEO campaign commenced in September 2024, beginning with an in-depth keyword research phase to identify the most relevant search terms that potential customers were using on Google.
Using Newton Locks’ core services as the foundation, we leveraged industry-leading SEO tools such as Semrush and Keysearch to pinpoint high-impact keywords. Our focus was on identifying phrases that were being searched for a significant amount in Google UK every month, without being so competitive that the Newton Locks website was unlikely to rank well for them.
With the target keywords identified, we then proceeded to create and optimise new service pages on the Newton Locks website. Each page featured high-quality, human-written content exceeding 1,000 words, strategically incorporating the target keywords while ensuring readability and user engagement. The extensive word count was essential for clearly signalling to Google’s search algorithms the subject matter of each page.
To further strengthen the website’s online authority and enhance its ranking potential for competitive keywords, we initiated an ongoing backlink-building campaign. Backlinks – i.e. links from reputable external websites – are a key ranking factor in Google’s search algorithm. By securing high-quality guest posts on carefully selected sites, we were able to direct valuable links to Newton Locks’ website, significantly boosting its credibility and search engine performance.
The Results
As a direct result of our SEO efforts, Newton Locks now ranks in position 1 on Google’s search results for all targeted Newton Abbot-related keywords.
Additionally, the company has secured a top 3 placement in Google’s Local Map Pack for the same area, further increasing its visibility and attracting local customers.
Since the launch of their website and SEO campaign, both the Newton Locks website and Google Business Profile have generated a steady flow of high-quality leads. For instance, over the past five months alone, the Google Business Profile has recorded 44 phone enquiries, demonstrating strong and sustained customer engagement.
Beyond Newton Abbot, Newton Locks continues to climb the rankings for multiple locations across South Devon. This expanding digital presence is translating into increased business growth and greater brand recognition throughout the county.
Conclusion
Through a meticulously planned and executed SEO strategy, R50 Website Design & Marketing has successfully positioned Newton Locks as a dominant player in the South Devon locksmith industry. From zero online presence to securing top search rankings and generating a consistent stream of enquiries, this case study highlights the tangible impact of a well-structured SEO campaign in driving business growth.
As Newton Locks continues to expand, their investment in SEO remains a cornerstone of their long-term digital marketing strategy, ensuring sustained visibility and competitiveness in their market.
What Newton Locks say:
‘Since starting our SEO with R50 we can’t believe how much it has done for us. As a startup we really needed the presence, and now we’ve got it. We are winning contracts for local businesses and doing so much domestic work that this wouldn’t be possible without the SEO work from R50! We are so happy with the results so far and are looking forward to our future work with R50.’
