Client Overview
TWP Manufacturing (Threeway Pressings) is a UK-based manufacturer with over 50 years of experience delivering high-quality presswork, sub-assemblies, and precision metal fabrication. Serving sectors including automotive, construction, and general engineering, the business has built a strong reputation for reliability, quality, and technical excellence.
Beyond its core operations, TWP also oversees a group of sister brands:
Spyrabase, BullBarrow, Paterson, Benbo, and Karripal – each offering distinct consumer or industrial products across home, garden, and utility sectors.
While their manufacturing and operational credentials were robust, their digital presence was fragmented, inconsistent, and underperforming. TWP approached R50 Website Design & Marketing to deliver a full-service marketing solution: one that would reposition them across web, search, and social media, not just as a manufacturer, but as a modern, multi-brand enterprise.
The Challenge
Despite its long-standing success, TWP Group’s digital estate had not kept pace with the scale or professionalism of the business. They faced a number of key challenges:
- A legacy TWP website that lacked mobile optimisation, UX clarity, and credibility
- Disconnected branding and digital inconsistency across the group
- Minimal search visibility for key manufacturing and product-related terms
- Under-utilised and uncoordinated social media channels
- No structured digital marketing plan, reporting, or lead tracking in place
The brief: Establish a modern, unified digital presence across all group brands, generate measurable growth through digital marketing, and bring a long-term strategy to life across platforms.
Our Solution
R50 delivered an end-to-end digital overhaul, encompassing strategic planning, design, content, SEO, and ongoing social media management – all tailored to TWP’s unique business model as both a manufacturer and multi-brand operator.
1. Website Development – A Full Digital Estate Rebuild
We designed and developed six brand websites within the group, creating consistency, clarity, and conversion focus across B2B and B2C audiences.
TWP Manufacturing (Corporate Website)
We rebuilt the core TWP website from the ground up, creating a clean, professional, mobile-responsive platform that:
- Showcases their manufacturing capabilities, facilities, and certifications
- Communicates sector expertise with clear industry-specific service pages
- Hosts case studies, accreditations, and enquiry touchpoints
- Lays the digital foundation for TWP’s brand authority
This corporate site now acts as the digital hub of the group, positioning TWP as a leader in UK manufacturing with international reach.
Sister Brand Sites
We then created a suite of complementary websites for TWP’s family of brands:
- Spyrabase (E-Commerce) – Built for B2C, focused on home, garden, and utility innovation, complete with secure online shopping
- BullBarrow (E-Commerce) – A heritage-led e-commerce platform celebrating brand legacy while supporting direct-to-consumer sales
- Paterson (E-Commerce) – A trade-focused store with streamlined navigation and product purchasing
All websites were:
- Fully mobile responsive with a modern, UX-first design
- Branded individually but visually connected across the group
- SEO-optimised from launch, including technical SEO, metadata, content hierarchy, and structured schema
- Integrated with Google Analytics and Search Console for full performance tracking
2. Search Engine Optimisation (SEO)
While full SEO reporting will be included in the final phase of the project, our implementation included:
- Technical SEO fixes across all group websites
- Extensive keyword research covering manufacturing, consumer, and trade terms
- Optimisation of metadata, headings, product descriptions, and internal linking
- Creation of landing pages, FAQs, and blog content to support organic discovery
- Setup of analytics dashboards to monitor impressions, clicks, and conversions
Early trends indicate a positive uplift in search visibility, traffic, and rankings across the group.
The website is now ranking near the top of the Google search results for many of our target keywords (Keywords redacted for client confidentiality):
The data from our SEO software shows that clicks to the website from the Google search results have increased by almost 60% over the past 3 months, when compared to the same 3-month period last year, while impressions of the website in the search results have increased by 425% over the same time frame:
3. Social Media Management
We launched and now manage a group-wide social media strategy across:
- LinkedIn – For B2B awareness, supplier relations, and industry leadership content
- Instagram – Supporting product visuals, brand storytelling, and behind-the-scenes content (especially for BullBarrow, Spyrabase & Paterson)
- Facebook – Used for customer interaction, community engagement, and direct product promotion
- X (formerly Twitter) – A key platform for manufacturing dialogue, live industry news, and cross-brand engagement
Our work includes:
- Monthly content calendars tailored to each platform and brand
- Content creation: news, products, team spotlights, processes, and thought leadership
- Growth campaigns targeting relevant followers across industry and consumer sectors
- Monthly reporting on follower growth, reach, engagement rates, video views, and CTRs
Results to Date
- Six new websites launched, covering B2B and B2C audiences
- 6,300+ social media followers, growing steadily across all platforms
- X (formerly Twitter) has emerged as a key space for real-time manufacturing engagement and sector influence
- Improved brand alignment and credibility across the group
- Strong month-on-month growth in web traffic, click-throughs, and engagement
- Clearer customer journeys and digital pathways from awareness to enquiry or purchase
(In-depth SEO performance results to be added, early signs show a strong upward trajectory in organic visibility.)
Conclusion
TWP Manufacturing’s partnership with R50 Website Design & Marketing has delivered more than just new websites, it’s resulted in a complete digital transformation. From a unified brand identity across six businesses to a measurable increase in engagement and digital leads, the group is now positioned as a modern, credible, and connected manufacturer with a global outlook.
With a digital infrastructure built for growth, TWP Group is primed to scale both its core operations and its portfolio of innovative consumer and trade brands.
