Client Overview
Sotek Engineering is a precision engineering and manufacturing specialist based in the UK, known for delivering high-quality components for sectors including automotive, defence, and industrial technology. With a commitment to engineering excellence, innovation, and workforce development, Sotek is a trusted name in high-spec manufacturing.
While their products spoke for themselves, their digital presence was under-leveraged. That’s where R50 stepped in, to help Sotek tell their story online and connect with a global audience.
The Challenge
Sotek’s offline reputation was strong, but they weren’t consistently communicating their capabilities, culture, or values across digital platforms. The business needed a cohesive social media strategy that would:
- Build brand visibility in a competitive sector
- Showcase engineering innovation and behind-the-scenes processes
- Promote their employer brand to support recruitment, apprenticeships, and upskilling
- Expand their reach across the UK manufacturing network and beyond
- Create opportunities for collaboration and industry recognition
Our Solution
R50 crafted and implemented a cross-platform social media strategy, built around Sotek’s values, strengths, and ambitions. Our work spans four key platforms:
1. LinkedIn
Sotek’s B2B powerhouse — used to:
- Share technical insights and capabilities
- Engage with supply chain decision-makers
- Promote sector leadership, partnerships, and project highlights
2. Facebook
Used to connect with local audiences, future talent, and team stories — with content focusing on:
- Apprenticeship opportunities and recruitment
- Company culture and internal milestones
- Community engagement and events
3. Instagram
Bringing visual storytelling to the forefront with:
- Behind-the-scenes factory imagery
- Short-form video content and reels
- Product showcases and team highlights
4. X (formerly Twitter)
Strategically used to build visibility across:
- The UK engineering and manufacturing conversation
- Live industry events and news commentary
- Peer-to-peer engagement with suppliers, trade organisations, and influencers
Each month, we deliver:
- A full content calendar aligned to strategic themes (innovation, people, precision, skills, and partnerships)
- Professional scheduling, copywriting, and visual design
- Ongoing community management to drive conversation
- Detailed monthly performance reports tracking reach, engagement, video views, click-throughs, and follower growth
Results to Date
- Over 1,400 followers across platforms and growing steadily each month
- Consistent month-on-month improvements in post reach, video views, engagement rate, and link clicks
- Dramatically increased visibility within the UK manufacturing sector
- Significant international reach, with engagement from audiences across Europe, Asia, and North America
- Sotek is now recognised not just as a supplier — but as a brand with strong values, talent, and industry voice
Impact on the Business
Thanks to their refreshed and consistent social presence, Sotek Engineering is:
- Strengthening its brand recognition among new and existing clients
- Enhancing recruitment efforts by positioning itself as an employer of choice
- Building meaningful relationships across the global engineering community
- Showcasing the people, processes, and passion behind the business — with confidence and consistency
Conclusion
R50’s partnership with Sotek Engineering has transformed their social media presence from reactive to remarkable. By developing and delivering a platform-specific strategy, we’ve helped Sotek become more visible, more engaged, and more aligned with its future-facing vision — both at home and across the world.
