About Sotek Engineering
Sotek Engineering is a UK-based precision engineering company known for its high-quality CNC machining and bespoke metalwork solutions. With a reputation built on accuracy, innovation, and reliability, Sotek serves a broad range of sectors including automotive, aerospace, and energy.
In an increasingly competitive industry, even the most technically capable manufacturers need to be highly visible online where their customers are searching. That’s where R50 came in.
The Challenge
Despite their strong capabilities, Sotek’s online visibility was not reflecting their real-world reputation. Their website was not ranking prominently on Google for critical commercial keywords.
As a result, valuable leads were being captured by competitors with stronger online visibility. Sotek needed more than just a professional website; they needed a strategic, data-driven SEO campaign to increase their exposure and generate quality leads.
The Solution: Targeted SEO Strategy by R50
Our engagement began with a full audit of Sotek’s digital footprint. From there, we designed and executed a comprehensive SEO strategy that included:
- On-page optimisation: rewriting meta titles, headers, image tags, and keyword integration
- Creation of keyword-targeted landing pages and technical blog content
- Backlink building to improve domain authority and site credibility
- Competitor tracking and response
- Monthly reporting, analytics reviews, and strategy adjustments based on live data
What Is SEO?
Search Engine Optimisation (SEO) is the process of improving a website’s content, structure, and visibility so it ranks higher in search engine results, particularly Google. The higher your website ranks, the more traffic it attracts, which leads to more enquiries and sales opportunities.
At its core, SEO is a long-term digital marketing strategy focused on organic (unpaid) visibility. It combines technical setup, high-quality content, and authority-building tactics to deliver measurable outcomes.
The Results
The results of the campaign have been outstanding. Over the past 12 months, our work has helped Sotek achieve:
- A 169.6% increase in website clicks from Google
- Top-of-page rankings for key industry search terms
- Higher quality web traffic with greater buyer intent
- Improved visibility in both local and national search results
Sotek’s website now appears near the top of Google’s search results for many of their most valuable keywords, positioning them as a go-to supplier in their niche.
Conclusion
This project highlights the tangible impact that strategic SEO can deliver in technical, B2B markets. For Sotek, our partnership has resulted in stronger online visibility, increased website engagement, and a steady stream of qualified leads.
At R50, we don’t just create websites. We ensure the right people find them.
