What we need to know when designing a website…

When a client is asking for a new website to be designed, it’s crucial to gather all the necessary information to understand their needs and expectations fully. Here are some questions we would want to ask the client:

Purpose and Goals:

What is the primary purpose of the website? (e.g., informational, e-commerce, portfolio)
What specific goals do you want the website to achieve? (e.g., increase sales, generate leads, improve brand awareness)

Target Audience:

Who is your target audience? Can you describe your typical website visitor?
What are the key demographics and interests of your target audience?

Branding and Design:

Do you have existing branding guidelines or design elements that need to be incorporated into the website?
What visual style or design preferences do you have for the website? (e.g., modern, minimalist, colourful)

Functionality and Features:

What features and functionalities do you want on the website? (e.g., contact forms, search functionality, social media integration)
Are there any specific third-party integrations needed? (e.g., payment gateways, CRM systems)

Content:

Do you have the content (text, images, videos) ready for the website, or will you need assistance with content creation?
How often do you anticipate updating the content on the website?

Budget and Timeline:

What is your budget range for the website project?
Do you have any specific timeline or deadline for the completion of the website?

Competitor Analysis:

Are there any competitor websites that you like or would like to benchmark against?
What differentiates your business from your competitors?

SEO and Analytics:

Do you have any specific search engine optimisation (SEO) requirements for the website?
Will you need tools or integrations to track website traffic and user behavior (e.g., Google Analytics)?

Responsiveness and Mobile Compatibility:

Is it essential for the website to be mobile-friendly and work well on various devices? We always ensure all of our website designs are compatible on all devices

Maintenance and Support:

Who will be responsible for maintaining and updating the website after it’s launched?
Do you require ongoing support or a maintenance plan?

Legal and Compliance:

Are there any legal considerations or compliance requirements that need to be addressed on the website? (e.g., privacy policy, GDPR compliance)

Hosting and Domain:

Do you have a preferred hosting provider and domain name registered, or do you need assistance with these?


By asking these questions, we’ll be better equipped to provide a website design that meets the client’s expectations and aligns with their business goals. It also helps establish clear communication and manage project scope effectively.

Ready to get your new website journey started? Get in touch with us today