Devon SEO
Looking For Top-Quality SEO In Devon? Give Us A Call.
Where your website ranks in the Google search results could determine the success or failure of your business.
With every visitor your website receives, you get a chance to make a sale or generate a lead. And conversely, if your website is not receiving much traffic, then people will be going elsewhere – meaning your competitors are the ones benefitting from the exciting opportunities that the internet has to offer.
Making sure that your website is ranking high enough to be seen by the people searching for the products and services that your business provides, is a discipline called Search Engine Optimisation (SEO).
But with Google now using over 200 signals in their algorithm for ranking websites, SEO is more complex than ever before, making it less accessible to business owners who lack experience in digital marketing.
That’s why at R50 Marketing we’ve built an experienced team of SEO professionals who can boost your website’s rankings for you, leading to more leads and sales, greater brand recognition, impressive business growth, and more, all while you sit back and watch your phone ring off the hook!
What Is SEO?
SEO plays a crucial role in improving a website’s visibility and rankings on the Search Engine Results Pages (SERPs). The aim of SEO is to attract a greater volume of organic traffic to a website by enhancing its relevance and authority for specific, valuable search terms.
SEO is an ongoing process instead of a one-time thing. This is because search engines continuously adapt their algorithms and ranking criteria according to current trends.
As a result, website owners must regularly monitor, analyse, and make adjustments to improve and maintain their website’s rankings, and to ensure they continue to capture the attention of their target customers.
This is a highly complex and time-consuming task that many business owners simply do not have the energy or skillset to handle themselves.
That’s why we are dedicated to providing excellent SEO services that can help businesses of all sizes improve their rankings and secure more business from the internet.
How Our SEO In Devon Can Help
At R50 Marketing, we can provide a comprehensive SEO service tailored to your requirements.
Our experts work closely with our clients to understand their specific goals and objectives, before then using our tried-and-tested SEO process to get results.
We prioritise transparency and open communication at all times, being committed to keeping clients fully informed about the progress made as a result of our SEO efforts, while ensuring that we not only meet – but exceed – industry best practices and ethical standards.
Through in-depth keyword research, we optimise website content, implement technical enhancements, and employ various strategies to enhance visibility and improve rankings.
Then, by staying ahead of the curve and adapting to evolving algorithms, we aim to achieve and maintain optimal visibility and rankings for your website over time.
Our SEO Process
As part of our SEO strategy, we use a battle-tested 6-stage process that has produced excellent results for businesses of all sizes across a wide range of industries.
This process is used repeatedly over time to not only improve – but maintain – your website’s rankings in the long term, ensuring that you’ll benefit from increased levels of website traffic and the sales and leads it generates, for years to come.
Let’s take a closer look at each stage of our process:
Stage 1 – Website Optimisation
The first phase of our SEO process includes the following steps:
- A Comprehensive SEO Audit – This involves conducting a thorough analysis of your website to assess its current performance and identify any weaknesses that need to be resolved. This audit also informs the development of your SEO strategy by determining the base we’re working from and setting targets to work towards.
- Locational Schema – Locational schema is embedded across your website, which allows search engines to identify the location of your business and display this information to local users. This results in improved click-through rates and increased contact with potential customers in your target areas.
- Mobile-Friendly Updates – Ensuring that your website is compatible across all devices improves your site’s rankings, makes it appear more professional, and keeps users engaged – no matter whether they’re using a desktop, tablet, or mobile to interact with your business. Plus, as mobile users make up 58% of all Google searches, you could be losing out on significant sales opportunities if your website is not mobile-compatible and easy to use on handheld devices. If needed, we will make any updates required to ensure that your website is fully compatible across all devices.
- Google Business Page – Your Google Business page provides vital information about your business to potential customers (particularly those in your local area) and improves your website’s reputation with the search engines. If you haven’t created a Google Business page yet, we can set one up for you.
Stage 2 – Target Keywords
We undertake extensive keyword research to identify valuable target keywords that are relevant to your business and frequently being searched for in Google UK. We also use advanced analysis to determine how difficult each keyword will be for your website to rank high in Google for, and only shortlist the ones that we know will not be too competitive.
This will involve using a list of your target locations (e.g. London, Essex, Bedford etc.) and a list of your products and services (e.g. boiler repair, boiler installation etc.) to generate a set of target keywords.
These target keywords will usually consist of phrases such as ‘boiler repair london’ or ‘boiler fixers essex’ etc., and we will use them to build new keyword-optimised pages on your website around.
Stage 3 – Keyword-Based Content Creation
Our writing team will create the content for the new pages on your website that are based around the target keywords we identified in the previous stage.
Then, we will publish all these keyword-optimised pages on your site and submit them to Google so that they can begin ranking for your target keywords as soon as possible – this is the point where our SEO work will start to generate you new clients.
How long this process of creating new pages based around target keywords will take, will depend on how many target keywords our team can find for you.
Stage 4 – An Online Press Release
Our writing team will then create and promote an online press release about your business.
This doesn’t just help to promote your website; it also gets your site linked to from authoritative news sites, which will boost its rankings and improve its authority as a consequence.
Stage 5 – Directory Entries
We’ll enter your business details into dozens of directories such as FreeIndex, Cyclex, and Scoot etc., which will build backlinks to your website from these authoritative sites.
In turn, this will help to improve your website’s search engine rankings, particularly for searches made in your local area.
Stage 6 – Viral Content Creation And Promotion
Our team will then create an infographic or top-quality blog post for your business, and promote it across relevant websites, forums, and social media networks.
This will generate more social media shares and backlinks to your site, considerably improving your search engine rankings over time.
This is the SEO process that we use time and time again, because we know it works. For full transparency, you will receive a detailed SEO report every month to keep you fully informed about the progress made and the plan for the upcoming months.
Award-Winning Devon SEO
We are passionate about helping Devon-based businesses to achieve substantial growth by using the power of SEO.
Our team possesses an in-depth understanding of the Devon marketplace and the level of competition in the local area, making us the perfect choice to carry out your SEO project in Devon.
Plus, due to our commitment to achieving sustainable results that persist over time, we make sure to monitor your website closely and carry out regular adjustments that will ensure its presence remains optimised at all times and highly visible in the long term.
Our Directors
Mark Amphlett
R50 Marketing was founded to allow businesses of all sizes to benefit from the expertise and valuable experience of our Managing Director, Mark, who throughout his career in manufacturing used website optimisation and branding techniques to substantially grow company turnover within short periods of time.
For example, during his time as General Manager of Amtek Plastics, located in Newton Abbot, Mark increased the company’s annual revenue from £650k to over £3M+ in under 6 years.
These strategic efforts to build their brand reputation throughout the manufacturing sector led to nationwide recognition, resulting in a significant surge in inbound inquiries from a mere 3 or 4 per month to well over 60.
Jazz Amphlett
Our Head of Web Design, Jazz’s impressive credentials include winning Exeter College’s Digital and Data Apprentice of the Year award, while her eye for design, technical skills, and impressive level of professionalism make her a valuable resource that clients know they can rely on.
Continuously expanding her skillset, Jazz has also completed an IOS App development course to further enhance her digital marketing expertise.
Our Awards
As well as winning the South-West England Prestige Award for the best Digital Marketing Agency of 2023, and the Southern Enterprise Award for the Most Innovative Website Design Agency of 2022, our team have also received a 2023 Southern Enterprise Award for Website Designers of the Year!
We all work long and hard to please our clients, so these awards are received with great pride and appreciation for everyone who makes what we do so enjoyable.
Here’s to more awards to add to our collection shortly…
