Who are Newton Locks?
Newton Locks (newtonlocks.co.uk) is a professional locksmith company based in South Devon, offering a comprehensive range of lock and security solutions across the county. Established in August 2024, Newton Locks approached R50 Website Design & Marketing to create their website, manage their social media presence, and implement a robust SEO strategy. Our objective was to build their digital presence from the ground up, delivering a fully integrated package to position them as a trusted name in the industry. This case study is about their website design project in particular.
The Brief
Newton Locks required a website that effectively reflected their brand identity while ensuring ease of use, particularly in emergency situations. Their key priorities included a strong call-to-action (CTA) to facilitate quick contact, a clear and structured service offering, and intuitive user experience. Additionally, they sought a simple but effective contact form for non-urgent enquiries.
Our Approach
1. Understanding the Vision
Our collaboration began with in-depth discussions to outline the company’s goals and target audience. We identified the need for a modern, user-friendly website that would clearly communicate Newton Locks’ services while reinforcing their professional image. To refine the design direction, we requested examples of websites they admired and analysed the elements that resonated with them. This ensured that our approach was tailored specifically to their industry and customer needs.
2. Brand Development
While Newton Locks had an established name and brand colours, they required a professional logo to enhance their visual identity. Our design team created multiple concepts, refining them based on feedback until the final version was chosen. This distinctive logo is now synonymous with Newton Locks across South Devon.
3. Website Development
We commenced the website build on a secure test server, allowing the client to review progress at each stage while keeping the project confidential until launch. The initial homepage design was shared with Newton Locks for feedback, ensuring alignment with their expectations. Transparency and collaboration were central to the process, with a structured weekly project plan providing clear updates on milestones and progress.
Once the homepage was approved, we proceeded with the development of the full site, incorporating engaging content and high-quality images. While the client had input into the content creation, we provided support to refine messaging and maintain consistency.
4. Quality Assurance & Launch
With the website fully developed, we conducted rigorous testing to ensure all elements were correctly positioned, content was error-free, and the user experience was seamless. Security was a key consideration, so we implemented an SSL certificate for data protection, alongside a Privacy Policy and cookie consent banner for compliance.
Upon final approval, the website was launched, providing Newton Locks with a professional, high-performance online presence that effectively showcases their services.
The Results
Newton Locks were highly impressed with their new website, describing it as exceeding their expectations in every aspect. They praised the strong call-to-action elements, the clear service structure, and the seamless integration of their brand colours throughout the site.
Beyond the website, Newton Locks entrusted R50 Marketing with their digital growth strategy, opting for a bespoke SEO package to improve search engine rankings. Additionally, we now manage their social media presence to further enhance brand visibility and customer engagement (detailed in a separate case study).
View the Newton Locks website here: newtonlocks.co.uk
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What Newton Locks say
‘We’re over the moon with all that R50 has done for us. As a start-up we weren’t sure which direction to go in, but R50 helped us with this, and we are so happy with the results. The website shows off our services just as we needed, and this is bringing in some great business for us. As well as the CTA’s in just the right places, always so we can be contacted easily.
We’ve had multiple customers tell us how easy our website was to navigate and that’s partly why they chose us for work. The modern, slick looks help it to stand out from our competition too!’
‘The team were so helpful with us and helped to guide and advise us when we needed it! Jazz, Mark and Will and the team were excellent the whole time!’
