In July, Jazz and Will from the R50 team were invited to speak at the Rotary Newton Abbot Breakfast about content marketing – what works, what doesn’t, and how to actually approach content creation without getting overwhelmed. The feedback was brilliant, so we’ve taken the key takeaways and shaped them into this blog post.
Whether you’re just getting started or trying to level up your brand’s visibility, this will help you make more sense of what to post, where to post it, and how to get results (without losing your mind in the process).
Start With This: Show Up Consistently
If you’re not posting, you’re invisible. It really is that simple.
Most people get stuck thinking content needs to be perfect before they hit “publish” – but that’s not the game. Social media moves fast, and the brands that win are the ones that keep showing up, not the ones that post once a month with a glossy graphic.
The good news? You don’t need to overcomplicate things. You just need to start – and start consistently.
Use Visuals – and Yes, That Includes Video
Photos are still useful, but video content is what grabs attention now. You don’t need a full production team. Just a smartphone, decent lighting, and something worth sharing.
- Show your product or service in action
- Share a quick tip or insight on camera
- Record a behind-the-scenes look at your team or work environment
This sort of content doesn’t just stop the scroll – it builds trust.
Make It Human – People Buy From People
The highest-performing posts aren’t always the ones with the slickest design or the most hashtags. Often, they’re the ones that show your face, your team, your culture.
People connect with people. Not logos. So introduce the faces behind the brand. Share wins, lessons, birthdays, coffee mishaps – the everyday stuff that makes your business relatable.
Don’t Be Salesy All the Time
It’s tempting to post nonstop offers or promote your services every time you hit “publish,” but it doesn’t work long term. Too much of that and your audience switches off.
Instead, think value-first. Share advice, tell stories, answer FAQs, or highlight interesting industry trends. When you build trust by giving value, sales follow more naturally.
Try Different Types of Posts – Some Will Flop, and That’s Fine
Here’s something no one tells you early on: not every post is going to work. And that’s completely okay.
The trick is to experiment.
Try:
- Text posts with storytelling
- Carousels that break down a process
- Videos with quick tips
- Memes or light-hearted content
- Client shoutouts or testimonials
- Project spotlights
Once you start testing, patterns will emerge. You’ll learn what works for your audience – and double down on it. The only way to find what works is by trying a few things that might not.
Adapt Your Content for Each Platform
You wouldn’t pitch up to a boardroom in joggers. Likewise, you wouldn’t take a selfie in a suit at the beach. Every platform has its own vibe – and your content should match.
- LinkedIn: Professional, with a bit of personality. Share stories, case studies, insights.
- Instagram: Strong visuals, reels, and behind-the-scenes content.
- TikTok: Raw, real, and quick. Authenticity wins here.
- Facebook: Ideal for community updates, event promotion, and local engagement.
- X (Twitter): Short, sharp thoughts or conversations.
You don’t need to reinvent the wheel – just tweak the language, length or format to suit the platform.
Use Every Platform – They’re Free (It Just Takes Time)
Every social platform is a free marketing tool. You might not get a direct enquiry from every post, but you’re building awareness – and awareness leads to action later down the line.
People need to see you before they buy from you.
So even if you don’t have hundreds of likes or comments, you’re still doing the work of building brand recognition. And that’s the long game.
Don’t Have Time? Get Help.
We get it – running a business is busy enough without adding content creation into the mix. If social media keeps falling off your to-do list, it might be time to bring in some help.
At R50, we handle everything from strategy to posting, content creation to analytics. Whether it’s a full digital marketing package or just helping you get set up and confident with your own content, we’re here to support you.
Digital visibility is too important to ignore – especially in 2025, when being off social media is almost the same as being invisible.
Final Thought: Keep It Going, Keep It Real
The most important thing to remember is that content isn’t about chasing perfection. It’s about being visible, building trust, and staying in the minds of your audience – even when they’re not ready to buy just yet.
So:
- Post consistently
- Mix it up
- Don’t fear the flops
- Stay human
- And enjoy it
And if you need help, you know where to find us.
Want help with content, branding, or a full digital marketing strategy?
Get in touch with R50 Website Design & Marketing, we’re always up for a chat (and a coffee).