will@r50marketing.co.uk

Southern Manufacturing & Electronics 2026: Why It’s One of Our Favourite Events of the Year

If there’s one event that consistently reminds us why manufacturing is one of the most exciting industries to work with, it’s Southern Manufacturing & Electronics. This year’s show at Farnborough International Exhibition Centre did not disappoint. From cutting-edge technology and automation to inspiring conversations with industry leaders, SM&E 2026 delivered on every level – and […]

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Why Digital Strategies Matter For Manufacturing Companies

For years, manufacturing relied on word of mouth, trade shows, and long-standing relationships. And while those channels still matter, they’re no longer enough. Today’s buyers are researching online long before they ever pick up the phone. Which means one thing is now non-negotiable: Marketing for manufacturing has gone digital. If your business isn’t visible, credible,

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How to Get More Motorsport Sponsorship: Why Your Digital Presence Is the Real Starting Line

In motorsport, performance on track is only half the race. The other half happens online. Whether you’re a driver, team, or racing brand, one question comes up time and time again:How do I get more motorsport sponsorship? The honest answer? Sponsors don’t just invest in lap times anymore. They invest in reach, visibility, and brand

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Why Most Business Websites Fail the 5-Second Test (And How to Fix Yours)

This is an extract from Will’s LinkedIn newsletter with some top advice! Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7287879467950092288 If there’s one brutal truth about the modern web, it’s this: You’ve got about five seconds to prove you’re worth someone’s time. And honestly? Most business websites crumble under that pressure. At R50, we run first-glance reviews on new

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R50 Marketing Deepens Motorsport Commitment with Renewed Partnership with Árón Taylor-Smith for 2026 BTCC Season 

R50 Marketing — the award-winning, family-run digital agency widely regarded as “motorsport marketing specialists” — is delighted to confirm the renewal and expansion of its sponsorship and marketing partnership with accomplished British Touring Car Championship (BTCC) driver Árón TaylorSmith for the 2026 season. This strengthened collaboration affirms R50’s dedication to motorsport and reaffirms its commitment

R50 Marketing Deepens Motorsport Commitment with Renewed Partnership with Árón Taylor-Smith for 2026 BTCC Season  Read More »

Laser Tools Racing with MB Motorsport welcomes Árón Taylor-Smith for 2026 BTCC season

Laser Tools Racing with MB Motorsport is thrilled to announce the signing of multiple British Touring Car Championship race winner and former Independents’ Trophy champion, Árón Taylor-Smith, as the first confirmed driver in the team’s all-new 2026 lineup. One of the BTCC’s most experienced and respected competitors, Taylor-Smith has amassed 326 race starts since his

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What To Do After Your Website Is Live: Marketing Strategies for New Websites

Launching your website is a huge milestone, but it’s only the beginning. A live site doesn’t automatically attract visitors or generate leads. To turn your new website into a powerful business tool, you need a clear marketing strategy. Here’s what to do next: 1. Announce Your Launch Start by letting people know your website is

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New Local Collaboration Set to Transform E-commerce for South West Businesses

Two South West businesses have joined forces to support the region’s growing ecommerce sector, helping online retailers streamline operations and scale with confidence. Exosoft is a bespoke software engineering firm based in Devon, with a proven track record in automation, software integration, and workflow optimisation across industries. R50 Website Design & Marketing is an Exeter-based company

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Why Every Business Needs a Digital Partner – Not Just a Web Designer

In today’s fast-paced digital world, having a website is no longer enough. You need a Digital Partner – someone who doesn’t just build your website and walk away, but sticks around to help it (and your business) grow. At R50 Website Design & Marketing, we believe that true success online comes from an ongoing relationship

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How Manufacturers Can Use Websites to Win More Contracts

In today’s fast-paced industrial landscape, manufacturers face more competition than ever. Winning contracts no longer depends solely on word-of-mouth or longstanding relationships; a manufacturer’s digital presence, particularly their website, can be the differentiator that lands new business. Here’s how manufacturers can leverage their websites to secure more contracts and position themselves as the go-to partner

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10 Essential Web Design Tips for 2025: Build a Website That Works

In today’s digital-first world, your website is more than just a brochure – it’s your brand’s first impression, sales tool, and customer service rep all rolled into one. If you want to stand out, you need a website that’s designed for users and search engines alike. At R50 Website Design & Marketing, we’ve put together

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Exploring Innovation in Exeter: Our Visit to Exeter Science Park and the Net Zero Hotel

At R50 Website Design and Marketing, we’re always looking ahead – so it felt fitting to spend a morning immersed in forward-thinking ideas right on our doorstep. Our recent visit to Exeter Science Park gave us a fascinating glimpse into how the city is championing innovation, sustainability, and collaboration. A Tour of Exeter Science Park

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Momentum Builds: Taylor-Smith Claims Season-Best BTCC Result at Donington Park

Aron Taylor-Smith delivered a stunning drive at Donington Park this weekend (30–31 August), securing his best finish of the 2024 British Touring Car Championship season – fourth place – and claiming a trio of points finishes in the process. The historic Donington GP circuit has long been a happy hunting ground for the Dubliner, and

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GEO Is Here: How Generative Engine Optimisation Is Changing the Digital Game

In the ever-evolving world of digital marketing, staying ahead isn’t just a competitive advantage – it’s essential. With AI-powered search tools like ChatGPT, Perplexity, and Google’s Search Generative Experience now delivering answers directly to users, there’s a new strategy entering the digital landscape: GEO – Generative Engine Optimisation. If SEO is the established backbone of

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What Should You Be Posting? A Straightforward Guide to Content That Works

In July, Jazz and Will from the R50 team were invited to speak at the Rotary Newton Abbot Breakfast about content marketing – what works, what doesn’t, and how to actually approach content creation without getting overwhelmed. The feedback was brilliant, so we’ve taken the key takeaways and shaped them into this blog post. Whether

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Launching App Development Services – Now Building Bespoke Mobile Apps for UK Businesses

We’re thrilled to announce the latest evolution in our digital offering – R50 Website Design & Marketing is now officially developing mobile apps for both Apple and Android platforms. From booking systems to client hubs, loyalty programmes, eCommerce extensions and everything in between – if your business needs it, we can build it. Whether you’re

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Case Study: SEO Success with Sotek Engineering

About Sotek Engineering Sotek Engineering is a UK-based precision engineering company known for its high-quality CNC machining and bespoke metalwork solutions. With a reputation built on accuracy, innovation, and reliability, Sotek serves a broad range of sectors including automotive, aerospace, and energy. In an increasingly competitive industry, even the most technically capable manufacturers need to

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Case Study: Driving Global Brand Visibility Through Social Media – Sotek Engineering

Client Overview Sotek Engineering is a precision engineering and manufacturing specialist based in the UK, known for delivering high-quality components for sectors including automotive, defence, and industrial technology. With a commitment to engineering excellence, innovation, and workforce development, Sotek is a trusted name in high-spec manufacturing. While their products spoke for themselves, their digital presence

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Case Study: Elevating Industry Presence Through Strategic Social Media – Bosworth Plastics

Client Overview Bosworth Plastics is a UK-based plastic injection moulding specialist serving a wide range of sectors including automotive, electronics, consumer goods and medical devices. With decades of experience, state-of-the-art facilities, and a strong commitment to innovation and workforce development, Bosworth Plastics is a trusted name in British manufacturing. However, their digital presence didn’t reflect

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Case Study: Full-Service Digital Marketing Success for TWP Group

Client Overview TWP Manufacturing (Threeway Pressings) is a UK-based manufacturer with over 50 years of experience delivering high-quality presswork, sub-assemblies, CNC, Plastic Injection Moulding and precision metal fabrication. Serving sectors including automotive, construction, and general engineering, the business has built a strong reputation for reliability, quality, and technical excellence. Beyond its core operations, TWP also oversees a group

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We’ve Been Nominated – Newton Abbot Business and Community Awards 2025

We’re proud as punch to share that R50 Website Design & Marketing has been nominated for multiple awards at the Newton Abbot Business and Community Awards 2025! To be recognised across several categories is an absolute honour – and a real testament to the hard work, creativity, and commitment our team pours into everything we

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Season-Best for Árón Taylor-Smith at Thruxton – A Weekend to Remember!

This past weekend, the R50 team had the pleasure of heading to Thruxton Circuit to cheer on our partner, Árón Taylor-Smith, as he tackled one of the fastest tracks on the BTCC calendar – and what a weekend it was! From behind-the-scenes garage tours with Speedworks Motorsport to edge-of-your-seat racing, the action didn’t disappoint. But

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Why the Right Digital Partner Can Make All the Difference for Exeter Businesses

In the heart of Devon, Exeter is a city full of ambition, growth and entrepreneurial energy. Whether you’re a local start-up, a family-run business or an established name, your digital presence plays a huge part in how customers find and choose you. But managing everything in-house isn’t always realistic, and that’s where having the right

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Connecting Over Coffee: Our Monthly Visit to Exeter Science Park

At R50 Website Design & Marketing, we’re big believers in the power of networking. Whether it’s sharing ideas, discovering new opportunities, or simply catching up with familiar faces, getting out and about in the local business community is something we genuinely enjoy – and benefit from. That’s why each month, we make a point of

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Introducing Start-Up Essentials: Your Launchpad to Business Success

At R50 Website Design & Marketing, we’re passionate about helping new businesses thrive – and we know that a strong online presence is the foundation of any successful start-up. That’s why we’re excited to launch Start-Up Essentials, a range of affordable packages designed specifically for ambitious entrepreneurs who are ready to build their brand from

Introducing Start-Up Essentials: Your Launchpad to Business Success Read More »

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Understanding the Role of a Marketing Manager: Strategy Over Execution

At R50, we often speak with business owners who are looking for help with their marketing – whether that’s bringing in more leads, growing brand visibility, or launching a new product. But one of the most common misconceptions we hear is that a Marketing Manager is expected to do everything – from designing graphics to

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Website Design Case Study (Newton Locks)

Who are Newton Locks?  Newton Locks (newtonlocks.co.uk) is a professional locksmith company based in South Devon, offering a comprehensive range of lock and security solutions across the county. Established in August 2024, Newton Locks approached R50 Website Design & Marketing to create their website, manage their social media presence, and implement a robust SEO strategy.

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R50 Back on Track for the Hilton-Ames Devon Business League 2025

We’re suiting up and strapping in once again, as R50 Website Design & Marketing proudly returns to the Hilton-Ames Devon Business League – a high-octane go-karting series with a heart. Now in our second year of competing, we couldn’t be more excited to hit the track alongside over 40 other local businesses from across Devon.

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Pre-season preparations ramp up for Aron Taylor-Smith 

Aron Taylor-Smith’s preparations for the 2025 Kwik Fit British Touring Car Championship have ramped up in the past week, with his first three test days in his new TOYOTA GAZOO Racing UK challenger.  The reigning Independents champion made the headlines a month ago, announcing his switch to the Speedworks-run works Toyota outfit for the upcoming

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R50 Join Rotary Newton Abbot as Corporate Members

We’re proud to share that R50 Website Design & Marketing has officially joined Rotary Newton Abbot as corporate members. Rotary is a globally recognised charitable organisation with a long-standing history of making a difference in communities both near and far. With over a century of service under its belt, Rotary brings together like-minded individuals and

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Outsourcing Your Digital Marketing Is a Smart Move for Your Business

In today’s fast-moving digital world, having a strong online presence isn’t just a nice-to-have – it’s essential. Whether you’re running a small business, launching a new venture, or trying to grow your brand, digital marketing plays a vital role in helping you get noticed. But let’s be honest – it’s time-consuming, ever-changing, and a little

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The Power of Social Media: Why Your Business Needs a Strong Online Presence

In today’s digital age, a strong social media presence is no longer a luxury – it’s a necessity. Whether you run a small local business or a growing enterprise, social media offers an invaluable platform to connect with your audience, build brand awareness, and drive business growth. The Importance of Social Media for Your Business

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How Much National Insurance Will You Pay in April? Use Our Calculator to Find Out

From April, businesses across the UK will be hit with changes in National Insurance contributions. If you’re an employer, you might be wondering: how much extra will this cost me? And more importantly, is there a smarter way to manage these costs? At R50, we’ve created a National Insurance Calculator to help employers work out

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Aron Taylor-Smith joins TOYOTA GAZOO Racing UK for 2025 BTCC

Reigning BTCC Independents champion and R50 Marketing partner, Taylor-Smith, joins manufacturer-backed Toyota squad for 2025. Aron Taylor-Smith embarks on an exciting new chapter in his British Touring Car Championship career after today (14/02/25) announcing a deal to join TOYOTA GAZOO Racing UK from the 2025 season. The Irishman joins the Speedworks Motorsport-run outfit fresh from

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Common Website Mistakes That Could Be Hurting Your Business

Your website is often the first impression potential customers have of your business. If it’s slow, difficult to navigate, or not optimised for mobile users, you could be losing valuable leads without even realising it. Here are some of the most common website mistakes that might be damaging your online success—and how to fix them.

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R50 Partners with Árón Taylor-Smith for 2025 BTCC Season: A Winning Tour

As we head into the 2025 British Touring Car Championship (BTCC) season, we’re beyond excited to announce that R50 will once again be partnering with Árón Taylor-Smith. Following an outstanding year in 2024, where Árón clinched the prestigious Independents’ Championship and delivered an incredibly successful campaign, it’s a natural next step to continue our collaboration.

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VERY Exciting News

R50 Website Design & Marketing Heads to Australia: Jazz Embarks on an Exciting Journey to Expand Our Expertise in Sports Digital Marketing At R50 Website Design & Marketing, we are always looking for new ways to expand our skills and stay ahead of industry trends. We’re thrilled to announce that Jazz, a key member of

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