Client Overview
Bosworth Plastics is a UK-based plastic injection moulding specialist serving a wide range of sectors including automotive, electronics, consumer goods and medical devices. With decades of experience, state-of-the-art facilities, and a strong commitment to innovation and workforce development, Bosworth Plastics is a trusted name in British manufacturing.
However, their digital presence didn’t reflect their capabilities, people, or progress. That’s where R50 Website Design & Marketing came in.
The Challenge
Despite their technical expertise and deep roots in UK manufacturing, Bosworth Plastics had limited visibility online. Their presence on social media was minimal and inconsistent, missing key opportunities to:
- Promote their expertise and capabilities
- Connect with peers across the UK and global manufacturing industries
- Highlight their workforce culture, including apprenticeships and early careers opportunities
- Build brand equity and authority within the plastics and engineering sectors
They needed a cohesive, consistent, and professional social media strategy that would elevate their brand and expand their reach across the industry.
Our Solution
R50 designed and implemented a cross-platform social media strategy focused on engagement, brand building, and industry alignment. Our work spans four key platforms:
1. LinkedIn
Positioned as the central B2B touchpoint, LinkedIn content showcases:
- Technical capabilities and factory updates
- Business developments and project milestones
- Employee stories and workforce highlights
- Industry commentary and collaborative content with partners and suppliers
2. Facebook
Used to engage with local communities, education partners, and younger audiences, focusing on:
- Apprentice and work experience opportunities
- Behind-the-scenes factory content
- Company culture and team engagement
3. Instagram
Visual-first storytelling with a focus on:
- High-quality behind-the-scenes imagery
- Apprentice takeovers and day-in-the-life reels
- Product shots and process highlights to appeal to a wider, younger, design-conscious audience
4. X (formerly Twitter)
A vital platform for staying plugged into the UK manufacturing ecosystem:
- Sharing news, industry commentary, and trending topics
- Engaging with other manufacturers, trade bodies, and suppliers
- Amplifying events, training opportunities, and sector-wide discussions
Our approach included:
- Developing a unified tone of voice and visual identity across all platforms
- A structured monthly content calendar built around key themes: innovation, people, sustainability, skills and careers
- Scheduling, monitoring, and engagement management across time zones and sectors
- Monthly reporting on follower growth, impressions, engagement rate, and click-throughs
Results to Date
- Over 1,000 combined followers across all platforms, with steady organic growth each month
- Significant increases in post reach, engagement, and link click-throughs, month on month
- Elevated brand perception, with more industry peers, suppliers, and potential clients interacting with Bosworth content
- Greater visibility within the UK manufacturing landscape, with new connections being made across apprenticeships, education, and sector innovation networks
- Worldwide exposure, with content reaching international audiences across Europe, Asia, and North America – boosting Bosworth’s position as a truly modern manufacturer
Client Impact
This social media strategy has done more than just build an audience. It has helped Bosworth Plastics:
- Position themselves as a forward-thinking, digitally engaged manufacturer
- Attract attention from potential partners and collaborators in and outside of the UK
- Promote their internal culture, making apprenticeships and work experience schemes more visible and appealing
- Showcase their capabilities with pride — turning internal wins into external stories that resonate
Conclusion
R50’s ongoing partnership with Bosworth Plastics shows the power of strategic, well-executed social media in a traditionally offline sector. By connecting people, platforms, and purpose, we’ve helped Bosworth Plastics bring their brand to life online – making meaningful connections and driving real engagement in the manufacturing space.
