News

Southern Manufacturing & Electronics 2026: Why It’s One of Our Favourite Events of the Year

If there’s one event that consistently reminds us why manufacturing is one of the most exciting industries to work with, it’s Southern Manufacturing & Electronics. This year’s show at Farnborough International Exhibition Centre did not disappoint. From cutting-edge technology and automation to inspiring conversations with industry leaders, SM&E 2026 delivered on every level – and […]

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Marketing For Manufacturing: Why Modern Manufacturers Need A Strong Digital Strategy 

The Methods Our Digital Marketing Agency For The Manufacturing Industry Uses To Guarantee Success Key Takeaways In today’s competitive manufacturing marketplace, traditional methods alone aren’t enough. Buy-side behaviour has shifted – most industrial buyers research online, compare suppliers digitally, and expect useful content before they even pick up the phone. Your manufacturing business needs a strong marketing

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Motorsport Sponsorship: How To Attract The Right Sponsors Online And Offline

Our Expert Guide On How To Get Sponsorship For Motorsport Key Takeaways Securing motorsport sponsorship isn’t just about performance on the track anymore. Today, sponsors are looking for visibility, alignment and clear value – and that often starts long before a race weekend.  For drivers and teams looking to attract sponsors, the most effective approach combines a strong digital presence

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A focused welder works with metal in an industrial setting, creating vibrant sparks.

Why Digital Strategies Matter For Manufacturing Companies

For years, manufacturing relied on word of mouth, trade shows, and long-standing relationships. And while those channels still matter, they’re no longer enough. Today’s buyers are researching online long before they ever pick up the phone. Which means one thing is now non-negotiable: Marketing for manufacturing has gone digital. If your business isn’t visible, credible,

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How to Get More Motorsport Sponsorship: Why Your Digital Presence Is the Real Starting Line

In motorsport, performance on track is only half the race. The other half happens online. Whether you’re a driver, team, or racing brand, one question comes up time and time again:How do I get more motorsport sponsorship? The honest answer? Sponsors don’t just invest in lap times anymore. They invest in reach, visibility, and brand

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Why Most Business Websites Fail the 5-Second Test (And How to Fix Yours)

This is an extract from Will’s LinkedIn newsletter with some top advice! Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7287879467950092288 If there’s one brutal truth about the modern web, it’s this: You’ve got about five seconds to prove you’re worth someone’s time. And honestly? Most business websites crumble under that pressure. At R50, we run first-glance reviews on new

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Introducing Our New Motorsport Marketing Division

We’re proud to announce the launch of our Motorsport Marketing Division, built specifically to support motorsport teams, drivers, manufacturers, and brands competing at every level of the sport. Motorsport is one of the most competitive, fast-moving, and commercially demanding industries in the world. Whether you’re operating in Formula 1 (F1), BTCC, GT racing, Formula E,

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R50 Marketing Deepens Motorsport Commitment with Renewed Partnership with Árón Taylor-Smith for 2026 BTCC Season 

R50 Marketing — the award-winning, family-run digital agency widely regarded as “motorsport marketing specialists” — is delighted to confirm the renewal and expansion of its sponsorship and marketing partnership with accomplished British Touring Car Championship (BTCC) driver Árón TaylorSmith for the 2026 season. This strengthened collaboration affirms R50’s dedication to motorsport and reaffirms its commitment

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