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This week, the R50 team had the pleasure of attending the latest Torbay Business Forum, spending the morning alongside fellow local businesses, organisations, and community leaders from across the English Riviera. Events like these are always a fantastic opportunity to connect with people who are passionate about the future of our region. As a business […]

Árón Taylor-Smith endured a frustrating weekend at Croft in the British Touring Car Championship, with the Irishman fighting hard throughout the event despite struggling to unlock the pace needed from his Corolla around the North Yorkshire circuit. Having enjoyed strong results at Croft in previous seasons, Taylor-Smith faced an uphill battle from the outset. The

At R50 Motorsport Marketing, we’re passionate about supporting the future of motorsport, both on and off the track. That’s why we’re proud to announce our partnership with WiRE (Women in Race Engineering), an ambitious initiative founded by Richard and Charlotte that is tackling one of the biggest challenges facing aspiring female engineers in motorsport today:

R50-backed British Touring Car Championship driver Árón Taylor-Smith enjoyed his strongest weekend of the 2026 season at Donington Park GP, securing his biggest points haul of the year for Laser Tools Racing with MB Motorsport. The Donington GP circuit played host to one of the most competitive weekends of the BTCC season so far, and

The way people search online is changing. For years, SEO has been the foundation of digital visibility – helping businesses appear when potential customers search on Google. But with the rapid growth of ChatGPT, Gemini, Claude and other AI platforms, there is now another opportunity for businesses to be discovered: Generative Engine Optimisation (GEO). And

There was plenty of encouragement for Árón Taylor-Smith and MB Motorsport at Knockhill this weekend, with the latest round of the Kwik Fit British Touring Car Championship highlighting the pace and potential of the Toyota Corolla throughout the event. As proud sponsors of Árón, it was great to see him fighting hard in typically competitive

A blog post that ranks well and generates traffic but generates zero leads has only done half its job. Turning visitors into leads isn’t about tacking a “Contact Us” button onto the bottom of an article, it’s a set of deliberate structural and content choices made throughout the piece. Here’s how to build blog posts

“How often should we publish a blog post?” is one of the most common SEO questions, and it rarely has a single right answer. Publish too rarely and you struggle to build topical depth or momentum. Publish too often, purely for the sake of a schedule, and you risk diluting your site with thin content

Both evergreen and trending content have a place in a healthy content strategy, but they behave completely differently and treating them the same way (same production process, same success metrics, same publishing cadence) is one of the most common reasons content plans underperform. Here’s how each actually behaves, and how to decide where to put

Ranking on Google’s results page and being cited inside an AI-generated answer are related goals, but they’re not identical ones. AI search engines don’t scroll through a page the way a human does, and they don’t return a list of links the way traditional search does, they extract specific claims, facts, and answers, and decide