Our SEO strategy follows a 6-stage process that has delivered outstanding results for businesses of all sizes, across a range of industries.

This process is designed not only to improve your website’s rankings but also to maintain them long-term, ensuring that your site continues to generate traffic, leads, and sales for years to come.

Here’s a breakdown of each stage in our process:

Stage 1: Website Optimisation

The first stage of our SEO process works like this:

Comprehensive SEO Audit – We begin by analysing your website to assess its current performance, identify weaknesses, and set realistic targets. This audit helps us define your starting point and tailor your SEO strategy.

Locational Schema – We implement schema markup across your website to help search engines identify and display your business’s location to local users. This boosts click-through rates and connects you with customers in your target areas.

Mobile-Friendly Updates – With over half of all Google searches coming from mobile users, if your site isn’t mobile-friendly, you could be missing out on significant sales opportunities. That’s why we’ll ensure that your website is fully responsive across all devices.

Google Business Page – We help you create or optimise your Google Business page, providing important information about your business to potential customers and ensuring you’ll be visible on Google Maps.

Stage 2: Identify Target Keywords

Then, we conduct extensive keyword research to identify valuable search terms relevant to your business and frequently searched on Google UK. Using advanced analysis, we’ll determine the competitiveness of each keyword and focus on those that are realistic to rank for.

For instance, by cross-referencing your target locations (e.g., London, Devon, Bristol) with your services (e.g., boiler repair, home cleaning), we can generate a list of target keywords, such as ‘boiler repair Devon’ or ‘home cleaning Bristol’.

Stage 3: Keyword-Based Content Creation

Now, our expert writers will create content optimised for the target keywords identified in the previous stage, with this content being used as the basis for the new SEO-optimised pages that we’ll publish to your website.

These new pages are then added to your site and submitted to Google, enabling you to start ranking for the target keywords. This is the point when our SEO efforts can begin generating new clients for your business.

The length of time the content creation stage takes depends on the number of keywords we’re targeting and the type of content needed for your site.

Stage 4: An Online Press Release

We’ll write and promote an online press release about your business. This not only helps generate awareness but also gets your site backlinks from authoritative news websites – thereby boosting your rankings as a consequence.

Stage 5: Directory Entries

We’ll submit your business details to key directories such as FreeIndex, Scoot, Cyclex, and many more.

These directory listings will provide valuable backlinks to your site, helping to further improve its rankings—especially in local search results.

Stage 6: Viral Content Creation And Promotion

Our team will create an engaging infographic or blog post for your business, then promote it across relevant websites, forums, and social media platforms.

This generates social shares and backlinks, further enhancing your website’s authority and boosting your search engine rankings.

This 6-stage SEO process is proven to drive results, and we’ll keep you updated with detailed monthly reports so you can track the progress and success of your SEO campaign.