Last week, the R50 Website Design & Marketing team hit the road to join our client Newton Locks at the MLA Expo 2025 – the UK’s largest locksmith and security exhibition, held at the Telford International Centre.
As their digital marketing and web design partners, it was fantastic to see their brand come to life in the real world – surrounded by cutting-edge innovation, live demos, and a community of professionals who share a passion for security, craftsmanship, and technology.
A Showcase of Innovation
The MLA Expo brings together the biggest names in the locksmith and security industry, showcasing everything from high-security systems and smart locks to the latest tools, techniques, and training.
We loved seeing first-hand how their products and people connect with the industry – it’s exactly that kind of authenticity that makes our marketing partnership such a natural fit.
A Digital Presence That Matches Real-World Impact
As their creative and digital partners, our role at R50 is to make sure Newton Locks’ online presence reflects their real-world authority. Seeing their brand represented at the MLA Expo reinforced how well their new digital strategy is working.
Events like this remind us how powerful consistency is – from the logo on clothing to the website visitors click after the show. Every touchpoint builds trust and credibility, and it’s a privilege to help craft that journey.
Collaboration in Action
Catching up with the Newton Locks team in person was a highlight of the trip. We got to discuss future projects, exchange ideas, and gather insights from industry leaders – all while soaking up the buzzing atmosphere of the exhibition floor.
It’s always energising to see our clients thriving, connecting, and showcasing their best work. For us, it reinforces why collaboration sits at the heart of everything we do: when great design meets great products, results follow.
Looking Ahead
After a brilliant day at MLA Expo 2025, we’re heading back to Devon full of ideas and inspiration for the next phase of Newton Locks’ marketing journey. From enhanced SEO campaigns to sharper visual storytelling, we’re ready to build on the momentum.
Here’s to Newton Locks for a standout showcase, and to many more opportunities to blend creativity with innovation.