R50 Marketing — the award-winning, family-run digital agency widely regarded as “motorsport marketing specialists” — is delighted to confirm the renewal and expansion of its sponsorship and marketing partnership with accomplished British Touring Car Championship (BTCC) driver Árón TaylorSmith for the 2026 season. This strengthened collaboration affirms R50’s dedication to motorsport and reaffirms its commitment to delivering high-performance marketing solutions for the racetrack and beyond.
Since the original partnership began in 2024, R50 Marketing has provided far more than branding support — combining website design, digital marketing, SEO and socialmedia expertise to elevate TaylorSmith’s public presence while aligning with his trackside ambitions. Árón TaylorSmith, the 2024 BTCC Independent Champion, has built a reputation for being one of the most exciting drivers on the grid and this is geared to go to the next level with the move to Laser Tools Racing.
Under the renewed agreement for 2026, R50 Marketing will serve as the official website partner to TaylorSmith. The collaboration will leverage R50’s full suite of digital services — including bespoke website design, SEO, socialmedia marketing, App development, secure hosting and broader digital campaigns — to maximise visibility, engagement and brand value across the BTCC season.
“We are proud to continue our journey alongside Árón,” said Mark Amphlett of R50 Marketing. “Our partnership with Árón extends beyond a generic marketing program as we are fortunate enough to work with a number of his partners, and we look forward to being trackside throughout the 2026 season with Laser Tools Racing.”
Árón TaylorSmith added: “Having R50 Marketing on board again as we venture onto the next chapter in my BTCC career is something that I am extremely proud of. Their expertise in digital marketing and understanding of motorsport’s demands means we’re not just racing; we’re building a brand together. I’m excited for what we can achieve.”
This renewed and expanded collaboration between R50 Marketing and Árón TaylorSmith represents more than sponsorship — it’s a strategic alignment of two high-performance worlds.