Devon SEO Agency
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The success or failure of your business can be determined by where your website ranks in the Google search results.
Each visitor that comes to your website presents an opportunity for a sale or a lead. Conversely, if your website isn’t receiving much traffic, people will be heading elsewhere – allowing your competitors to take advantage of the exciting possibilities offered by the internet.
To ensure that your website achieves a high ranking and becomes visible to people searching for the products and services your business offers, you need to use a technique called Search Engine Optimisation (SEO).
This discipline is becoming more complex than ever, as Google now considers over 200 signals in its algorithm for ranking websites. This can make it challenging for business owners without experience in digital marketing to utilise SEO effectively.
That’s where R50 Marketing comes in.
We have assembled a team of seasoned SEO professionals who can boost your website’s rankings and generate increased leads and sales, improved brand recognition, consistent business growth, and more.
All you need to do is sit back, relax, and watch your phone ring non-stop!
What Is SEO?
SEO plays a crucial role in improving a website’s visibility and rankings on the Search Engine Results Pages (SERPs). The aim of SEO is to attract a greater volume of organic traffic to a website by enhancing its relevance and authority for specific, valuable search terms.
It’s important to understand that SEO is not a one-time effort but an ongoing process. Search engines constantly adjust their algorithms and ranking criteria to keep up with current trends – this means that website owners need to consistently monitor, analyse, and make necessary adjustments to enhance and maintain their website’s rankings.
However, this task can be highly complex and time-consuming, which many business owners may not have the energy or expertise to handle effectively. That’s where we come in.
We are dedicated to providing excellent SEO services that can help businesses of all sizes improve their rankings and secure more business from the internet!
How Our Devon SEO Agency Can Help
At R50 Marketing, we specialise in providing a comprehensive SEO service tailored to your specific needs and requirements.
Our team of experts works closely with clients to fully understand their goals and objectives – armed with this knowledge, we then implement our tried-and-tested SEO process that consistently delivers results.
Through thorough keyword research, we’ll optimise your website’s content, implement technical enhancements, and employ various strategies to improve visibility and boost rankings.
In a rapidly evolving digital landscape, we make it a priority to stay ahead of the curve. By continuously adapting to evolving algorithms and industry trends, our aim is to achieve and maintain optimal visibility and rankings for your website over time.
In addition, transparency and open communication are at the forefront of our approach. We believe in keeping our clients fully informed about the progress made as a result of our SEO efforts. Not only do we ensure that we meet industry best practices and ethical standards, but we strive to exceed them!
Our SEO Process
As part of our SEO strategy, we have developed a proven 6-stage process that has consistently delivered excellent results for businesses of all sizes, across various industries.
This process is designed not only to improve your website’s rankings in the short term, but also to ensure long-term success. By implementing our strategy, you can expect increased website traffic, more sales, and scores of valuable leads that will benefit your business for years to come.
Let’s look at each stage of our process:
Stage 1 – Website Optimisation
In the initial phase, we take the following steps:
- Comprehensive SEO Audit: We conduct a thorough analysis of your website’s performance, identifying any weaknesses that need attention. This audit serves as the foundation for developing your SEO strategy, setting targets for improvement.
- Locational Schema: We embed locational schema across your website, enabling search engines to identify your business’s location and display relevant information to local users. This improves click-through rates and enhances engagement with potential customers in your target areas.
- Mobile-Friendly Updates: We ensure that your website is fully compatible and user-friendly across all devices, including desktops, tablets, and mobile phones. With mobile users accounting for a significant portion of Google searches, it’s essential to capture these potential sales opportunities by providing a seamless mobile experience.
- Google Business Page: If you haven’t created a Google Business page yet, we can set one up for you. This page provides important information about your business to potential customers (particularly those in your local area), and enhances your website’s reputation with search engines.
Stage 2 – Target Keywords
We conduct extensive keyword research to identify valuable target keywords that are relevant to your business and frequently searched for in Google.
Firstly, by using your chosen business locations and a list of your products/services, we generate a set of potential target keywords, that may include phrases such as ‘boiler repair London’ or ‘boiler fixers Essex’, for example. Then, through advanced analysis, we determine the difficulty level of each keyword and shortlist those which offer a balance of relevance and attainability.
These shortlisted keywords will then be used to create new keyword-optimised pages on your website.
Stage 3 – Keyword-Based Content Creation
Our skilled writing team creates compelling content for the new pages on your website, focusing on the target keywords identified in the previous stage.
Once the content is ready, we then publish these keyword-optimised pages on your site and submit them to Google, enabling them to start ranking for your target keywords promptly. This marks the point where our SEO efforts begin to generate new clients for your business.
How long this process of creating new pages based around target keywords will take, will depend on how many target keywords our team can find for you.
Stage 4 – Online Press Release
Our writing team crafts and promotes an online press release about your business. This not only helps to promote your website but also generates authoritative backlinks from news sites, which significantly boosts your rankings and enhances your website’s authority.
Stage 5 – Directory Entries
We enter your business details into numerous directories, including FreeIndex, Cyclex, Scoot, and more. This creates valuable backlinks from authoritative sites, improving your website’s search engine rankings, particularly for local searches.
Stage 6 – Viral Content Creation And Promotion
Our team creates engaging viral content – such as infographics or high-quality blog posts – that are specifically tailored to your business. We then promote this content across relevant websites, forums, and social media networks. By generating more social media shares and backlinks to your site, we significantly enhance your search engine rankings over time.
This is the proven SEO process that we use time and time again because we know it works. And to ensure transparency, we provide you with a detailed monthly SEO report that keeps you fully informed about the progress made and outlines the plan for the upcoming months.
An Award-Winning SEO Agency In Devon
We are passionate about helping businesses in Devon to experience exceptional growth through the power of SEO.
Our team has a deep understanding of the unique dynamics of the Devon marketplace, including the level of competition in the local area. This knowledge positions us perfectly to handle your SEO project in Devon, ensuring that your business stands out from the crowd!
What sets us apart is our dedication to delivering sustainable results that endure over time. For instance, we will closely monitor your website’s performance and consistently make necessary adjustments to ensure that it remains properly optimised and highly visible in the long-term.
Our core commitment is to keep your website at the forefront of the search engine rankings for many years to come, all the while driving valuable traffic to your business and enabling it to thrive.
Our Directors
Mark Amphlett
R50 Marketing was founded to allow businesses of all sizes to benefit from the expertise and valuable experience of our Managing Director, Mark, who throughout his career in manufacturing used website optimisation and branding techniques to substantially grow company turnover within short periods of time.
For example, during his time as General Manager of Amtek Plastics, located in Newton Abbot, Mark increased the company’s annual revenue from £650k to over £3M+ in under 6 years.
These strategic efforts to build their brand reputation throughout the manufacturing sector led to nationwide recognition, resulting in a significant surge in inbound inquiries from a mere 3 or 4 per month to well over 60.
Jazz Amphlett
Our Head of Web Design, Jazz’s impressive credentials include winning Exeter College’s Digital and Data Apprentice of the Year award, while her eye for design, technical skills, and impressive level of professionalism make her a valuable resource that clients know they can rely on.
Continuously expanding her skillset, Jazz has also completed an IOS App development course to further enhance her digital marketing expertise.
Our Awards
As well as winning the South-West England Prestige Award for the best Digital Marketing Agency of 2023, and the Southern Enterprise Award for the Most Innovative Website Design Agency of 2022, our team have also received a 2023 Southern Enterprise Award for Website Designers of the Year!
We all work long and hard to please our clients, so these awards are received with great pride and appreciation for everyone who makes what we do so enjoyable.
Here’s to more awards to add to our collection shortly…
