SEO Company Devon
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In many cases, the success or failure of your business depends on where your website ranks in Google search results.
Each visitor to your website presents an opportunity to make a sale or generate a valuable lead. Conversely, if your website isn’t receiving much traffic, potential customers will look elsewhere, and your competitors will reap the benefits of the internet’s exciting opportunities.
Ensuring that your website ranks high enough to be visible to those searching for the products and services you offer requires the use of Search Engine Optimisation (SEO). Over time, SEO has become increasingly complex, with Google now using over 200 ranking signals in their algorithm. This level of complexity can make SEO challenging to navigate for those without prior digital marketing experience.
That’s where R50 Marketing comes in. Our team consists of expert SEO professionals who specialise in boosting website rankings. By partnering with us, you can expect increased leads, more sales, greater brand recognition, and impressive business growth.
All you will need to do is sit back and relax as your phone rings off the hook with new opportunities!
What Is SEO?
SEO plays a vital role in enhancing a website’s visibility and rankings on the Search Engine Results Pages (SERPs), and the ultimate goal of SEO is to attract a larger volume of organic traffic by optimising a website’s relevance and authority for valuable search terms.
It’s important to note that SEO is not a one-time effort but an ongoing process. Search engines constantly evolve their algorithms and ranking criteria to align with current trends, and as a result, website owners need to regularly monitor, analyse, and make necessary adjustments to improve and sustain their website’s rankings.
This ensures that they continue to capture the attention of their target customers in a competitive digital landscape over the long-term.
SEO can be a complex and time-consuming task, demanding energy and expertise that many business owners lack – which is where we step in.
We are dedicated to delivering exceptional SEO services that cater to businesses of all sizes. Our goal is to help you improve your rankings and secure more business from the internet, while you focus on what you do best – running your business!
How Our SEO Services In Devon Can Help
At R50 Marketing, we can provide a comprehensive SEO service tailored to your requirements.
Our team of experts works closely with each client to gain a deep understanding of their goals and objectives. We take the time to listen and learn so that we can develop a customised SEO strategy that delivers the desired results.
We stay ahead of the curve by constantly adapting to evolving Google algorithms. Our goal is to achieve and maintain optimal visibility and rankings for your website over time, ensuring that you continue to attract the right audience and achieve your online goals for many years to come!
In addition, transparency and open communication are at the core of our approach. We believe in keeping our clients fully informed about the progress made through our SEO efforts, and you can trust that we not only meet – but exceed – the best practices and ethical standards of the digital marketing industry.
Our SEO Process
As part of our SEO strategy, we follow a proven 6-stage process that has consistently delivered outstanding results for businesses of all sizes and across various industries.
Our approach isn’t a one-time fix, but rather a continuous effort to enhance and sustain your website’s rankings over the long term. By implementing our SEO process repeatedly over time, we ensure that you reap the benefits of increased website traffic, generating valuable sales and leads for years to come.
Let’s take a closer look at each stage of our process:
Stage 1 – Website Optimisation
The first phase of our SEO process includes the following steps:
- Comprehensive SEO Audit: We conduct a thorough analysis of your website to assess its current performance and identify any weaknesses that need to be addressed. This audit serves as the foundation for developing your SEO strategy, setting targets, and working towards improvement.
- Locational Schema: We embed locational schema across your website, enabling search engines to identify your business’s location and display this information to local users. This boosts click-through rates and increases engagement with potential customers in your target areas.
- Mobile-Friendly Updates: We ensure that your website is fully compatible with all devices, including desktops, tablets, and mobiles. This not only improves your site’s rankings but also enhances its professionalism and keeps users engaged. With mobile users accounting for 58% of all Google searches, it’s crucial to have a mobile-compatible website to maximise sales opportunities.
- Google Business Page: Your Google Business page provides essential information about your business to potential customers, especially those in your local area. It also enhances your website’s reputation with search engines. If you haven’t already created a Google Business page, we can set one up for you.
Stage 2 – Target Keywords
We conduct extensive keyword research to identify valuable target keywords that are relevant to your business and frequently searched for in Google.
Firstly, by using your chosen business locations and a list of your products/services, we generate a set of potential target keywords, that may include phrases such as ‘boiler repair London’ or ‘boiler fixers Essex’, for example. Then, through advanced analysis, we determine the difficulty level of each keyword and shortlist those which offer a balance of relevance and attainability.
These shortlisted keywords will then be used to create new keyword-optimised pages on your website.
Stage 3 – Keyword-Based Content Creation
Our skilled writing team will create compelling and relevant content for the new pages on your website, centred around the target keywords identified in the previous stage.
Once the content is ready, we’ll publish these keyword-optimised pages on your site and submit them to Google. This is the point when our SEO work starts generating new clients for you.
How long this process of creating new pages based around target keywords will take, will depend on how many target keywords our team can find for you.
Stage 4 – An Online Press Release
We’ll create and promote an online press release about your business, which serves as a powerful tool for both promoting your website and acquiring backlinks from authoritative news sites. This boosts your website’s rankings and improves its authority in the eyes of search engines.
Stage 5 – Directory Entries
We’ll enter your business details into various directories, including FreeIndex, Cyclex, and Scoot, among others. This helps build valuable backlinks to your website from these authoritative sites.
As a result, your website’s search engine rankings should improve significantly, particularly for searches made in your local area.
Stage 6 – Viral Content Creation And Promotion
Our team will craft captivating infographics or top-quality blog posts that resonate with your target audience. We’ll then promote this content across relevant websites, forums, and social media networks, generating social media shares and backlinks to your site. Over time, this strategy significantly enhances your search engine rankings.
This is the proven SEO process that we use time and time again because we know it works. And to ensure transparency, we provide you with a detailed monthly SEO report that keeps you fully informed about the progress made and outlines the plan for the upcoming months.
An Award-Winning SEO Company In Devon
We are passionate about assisting businesses in Devon to achieve significant growth through the power of SEO. Our team has a deep understanding of the Devon marketplace and the competitive landscape within the local area – this expertise makes us the ideal choice to handle your SEO project in Devon.
What also sets us apart is our unwavering commitment to delivering sustainable results which stand the test of time, as we will closely monitor your website and continuously make the necessary adjustments to ensure that its optimised presence and high visibility are maintained over the long term.
Our Directors
Mark Amphlett
R50 Marketing was founded to allow businesses of all sizes to benefit from the expertise and valuable experience of our Managing Director, Mark, who throughout his career in manufacturing used website optimisation and branding techniques to substantially grow company turnover within short periods of time.
For example, during his time as General Manager of Amtek Plastics, located in Newton Abbot, Mark increased the company’s annual revenue from £650k to over £3M+ in under 6 years.
These strategic efforts to build their brand reputation throughout the manufacturing sector led to nationwide recognition, resulting in a significant surge in inbound inquiries from a mere 3 or 4 per month to well over 60.
Jazz Amphlett
Our Head of Web Design, Jazz’s impressive credentials include winning Exeter College’s Digital and Data Apprentice of the Year award, while her eye for design, technical skills, and impressive level of professionalism make her a valuable resource that clients know they can rely on.
Continuously expanding her skillset, Jazz has also completed an IOS App development course to further enhance her digital marketing expertise.
Our Awards
As well as winning the South-West England Prestige Award for the best Digital Marketing Agency of 2023, and the Southern Enterprise Award for the Most Innovative Website Design Agency of 2022, our team have also received a 2023 Southern Enterprise Award for Website Designers of the Year!
We all work long and hard to please our clients, so these awards are received with great pride and appreciation for everyone who makes what we do so enjoyable.
Here’s to more awards to add to our collection shortly…
