Our SEO strategy uses a proven six-stage process that’s helped businesses across all sectors achieve long-lasting improvements, no matter their size.

We apply this process consistently over time to boost your rankings and keep them strong, so that your website continues attracting more visitors, leads, and sales month after month.

Here’s how it works:

Stage 1: Technical And Local Website Optimisation

We start by making sure your website is set up to succeed in search. That means:


• Ensuring your site works well on mobile (which Google heavily factors into rankings)

• Adding local schema so you’re optimised for nearby searches

• Fixing technical issues that could hurt your rankings

• Setting up or refining your Google Business Profile

• Carrying out a full website audit


These updates help Google better understand your site and display it to the right people, especially local prospects ready to become customers.

Stage 2: Targeted Keyword Research

Rather than chase broad traffic, we zero in on specific keyword phrases tied to your services and locations. For example, if you’re a plumber in Exeter, we’ll target keywords like ‘boiler repair Exeter’ or ‘gas engineer Devon.’

We go after terms that are realistic to rank for but still powerful enough to attract quality traffic, so you get the best return on your SEO spend.

Stage 3: Optimised Page Creation

Once we’ve identified the best keywords, we’ll create dedicated pages on your website built around them. These pages aren’t just for Google — they’re well-written, helpful, and crafted to address exactly what people are searching for.

Once live, these pages work non-stop, helping your business get found day and night.

Stage 4: Press Release Distribution

Next, we’ll create a professional press release and distribute it to reputable sites. This earns you additional exposure and valuable backlinks, which remain a key part of how Google decides which websites to trust.

Stage 5: Local Directory Listings

We manually submit your business to credible online directories, building high-quality citations and backlinks that improve your visibility in local searches and map listings.

We stick to trusted, UK-based directories like FreeIndex, Scoot, and Cyclex — avoiding spammy sites that could damage your reputation.

Stage 6: Content Promotion

Finally, we create a shareable piece of content for your website – like a blog post or infographic – and actively promote it online. This not only adds fresh value and authority to your site, but also generates more shares, traffic, and backlinks over time – all of which are key factors that boost your rankings.

Clear Monthly Reporting With No Surprises

Every month, we’ll send you a clear, detailed report showing what we’ve done, how your rankings are changing, and what’s planned next.


We keep everything straightforward and jargon-free, so you always know exactly what’s happening. No vague updates or mystery fees — just solid progress you can track!