Our Expert Guide On How To Get Sponsorship For Motorsport
Securing motorsport sponsorship isn’t just about performance on the track anymore. Today, sponsors are looking for visibility, alignment and clear value – and that often starts long before a race weekend.
For drivers and teams looking to attract sponsors, the most effective approach combines a strong digital presence with offline relationship-building. Here’s how motorsport teams can position themselves to stand out and secure meaningful sponsorship opportunities.
How To Get Motorsport Sponsorship Through Online Marketing Methods
LinkedIn Outreach
LinkedIn is one of the most powerful tools for motorsport sponsorship outreach. Reaching out directly to marketing managers, brand directors and business owners with a professional, personalised message allows drivers and teams to get in front of decision-makers quickly.
This direct approach helps cut through noise and start genuine conversations – especially when the message is tailored to the sponsor’s brand and objectives.
A Strong Social Media Presence
Consistent, high-quality social media content helps sponsors clearly see the exposure they’ll receive. Platforms like Instagram and Facebook are ideal for sharing:
- Race days and results
- Behind-the-scenes content
- Driver personality and lifestyle
- Sponsor shout-outs and branded content
An active presence demonstrates audience reach, engagement and brand visibility – all key factors sponsors consider.
A Professional Website
A clear, up-to-date website acts as a central hub for sponsorship enquiries. It should include:
- Driver or team profile
- Sponsorship opportunities and contact details
- Audience demographics
- Media coverage
- A clear contact form or enquiry CTA
This gives potential sponsors everything they need in one place and reinforces professionalism and credibility.
Media Kits & Sponsorship Decks
Downloadable media kits hosted online make it easy for sponsors to assess the opportunity. Strong sponsorship packs should outline:
- Audience reach and engagement
- Brand exposure opportunities
- Past sponsor success
- Different sponsorship tiers
This helps sponsors quickly understand the value on offer and share the opportunity internally with their teams.
Email Marketing
Building a mailing list of potential sponsors and industry contacts allows teams to share:
- Race updates
- Achievements
- Sponsorship opportunities and ways to get involved
Email keeps your name front of mind and supports longer-term relationship building.
Content Marketing & Blogs
Blogs, videos and case studies help demonstrate:
- Brand alignment opportunities
- Potential return on investment for sponsors
- Insights into the motorsport industry
This type of content builds authority and shows sponsors you understand both motorsport and marketing.
Video Content & YouTube
Race highlights, vlogs, interviews and sponsor-branded videos shared across YouTube and social platforms help bring the sponsorship opportunity to life and showcase engagement in a tangible way.
Paid Social & Digital Advertising
Targeted ads aimed at specific industries, job roles or locations can help promote sponsorship opportunities to the right audience, increasing reach beyond organic channels.
Online PR & Media Coverage
Press releases and features on motorsport websites, online magazines and blogs increase credibility, visibility and perceived value for sponsors.
How To Get Motorsport Sponsorship Through Offline Marketing Methods
Networking Events and Industry Meet-Ups
Attending business networking events, trade shows, motorsport expos and local business forums helps build face-to-face relationships. These personal connections often lead to sponsorship conversations that wouldn’t happen online alone.
Race-Day Hospitality and Paddock Access
Inviting potential sponsors to race days gives them first-hand exposure to the sport, the atmosphere and the branding opportunities. Seeing their brand alongside a professional team can be a powerful motivator.
In-Person Meetings and Presentations
Meeting local businesses, manufacturers or industry partners in person allows teams to tailor sponsorship pitches and build trust. These conversations are particularly effective for long-term partnerships.
Local Business Partnerships
Working with regional businesses or suppliers creates mutually beneficial relationships that often grow into sponsorships through collaboration and shared promotion.
Motorsport Events and Trade Fairs
Exhibiting at or attending motorsport shows, engineering expos or automotive events puts teams directly in front of brands already aligned with the industry.
Community Involvement and Appearances
Taking part in community events, school visits and charity fundraisers increases visibility and builds a positive reputation — something many sponsors actively value.
Printed Sponsorship Packs and Brochures
High-quality printed sponsorship materials remain effective at meetings and events, often leaving a stronger impression and making it easier for opportunities to be shared internally.
Word-of-Mouth and Referrals
Existing sponsors, suppliers and contacts can introduce teams to new opportunities. Warm referrals are often far more effective than cold outreach.
The most successful motorsport sponsorship strategies don’t rely on a single channel. By combining strong online marketing with meaningful offline relationships, teams can position themselves as professional, valuable partners.
Ready To Attract The Right Sponsors?
Contact us for expert digital marketing strategies for motorsport teams — designed to increase visibility, showcase value and turn interest into long-term sponsorship partnerships.
About Us: A Specialist Motorsport Sponsorship Agency
R50 Marketing is a website design and digital marketing agency based in the UK and operating worldwide.
Formed by experienced manufacturing professionals with deep connections to motorsport, we are uniquely positioned to help motorsport teams become more visible online and secure new sponsorships via online marketing methods.
Plus, through our ongoing sponsorship of a professional racing driver competing in the British Touring Car Championship, we are well aware of the benefits that motorsport sponsors receive from their investment, and passionate about communicating this to other business owners.