Launching your website is a huge milestone, but it’s only the beginning. A live site doesn’t automatically attract visitors or generate leads. To turn your new website into a powerful business tool, you need a clear marketing strategy. Here’s what to do next:
1. Announce Your Launch
Start by letting people know your website is live. Share the news across your social media channels, email lists, and even in-person conversations. Include a strong call-to-action – whether it’s booking a consultation, exploring your services, or signing up for a newsletter.
2. Optimise for Search Engines
SEO is essential for visibility. Make sure your site is:
- Keyword-rich in titles, headings, and content.
- Fast-loading and mobile-friendly.
- Equipped with meta descriptions and alt tags for images.
Consider creating a blog (like this one!) to publish regular, relevant content that boosts your rankings.
3. Leverage Social Media
Your website and social media should work hand-in-hand. Share snippets of your content, behind-the-scenes updates, and client success stories. Use platforms where your audience spends time: LinkedIn for B2B, Instagram for visual brands, or Facebook for community engagement.
4. Consider Paid Advertising
If you want to accelerate traffic growth, paid advertising can be a useful option. Google Ads and social media campaigns can give your new site an immediate boost, but they’re not essential for everyone. Start small, test different audiences, and refine your approach based on performance.
5. Build an Email List
Email marketing remains one of the most effective channels. Offer something valuable, like a free guide or exclusive discount, to encourage sign-ups. Then, nurture your subscribers with helpful content and updates.
6. Track and Adjust
Use tools like Google Analytics to monitor traffic, bounce rates, and conversions. Data-driven decisions will help you refine your strategy and maximise ROI.
Ready to grow your new website? At R50, we specialise in turning fresh launches into thriving online presences. Get in touch today and let’s make your website work harder for your business.