alex@r50marketing.co.uk

A blog post that ranks well and generates traffic but generates zero leads has only done half its job. Turning visitors into leads isn’t about tacking a “Contact Us” button onto the bottom of an article, it’s a set of deliberate structural and content choices made throughout the piece. Here’s how to build blog posts […]

“How often should we publish a blog post?” is one of the most common SEO questions, and it rarely has a single right answer. Publish too rarely and you struggle to build topical depth or momentum. Publish too often, purely for the sake of a schedule, and you risk diluting your site with thin content

Both evergreen and trending content have a place in a healthy content strategy, but they behave completely differently and treating them the same way (same production process, same success metrics, same publishing cadence) is one of the most common reasons content plans underperform. Here’s how each actually behaves, and how to decide where to put

Ranking on Google’s results page and being cited inside an AI-generated answer are related goals, but they’re not identical ones. AI search engines don’t scroll through a page the way a human does, and they don’t return a list of links the way traditional search does, they extract specific claims, facts, and answers, and decide

Key Takeaways: SEO remains essential in 2026, but businesses must also optimise for AI-powered search platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude through Generative Engine Optimisation (GEO). Strong search performance depends on solid SEO fundamentals, including high-quality content, technical optimisation, fast page speeds, effective internal linking, and authoritative backlinks. GEO focuses

Key Takeaways: Choosing the right web design company isn’t just about picking the most visually impressive portfolio or the lowest price—it’s about selecting a team that understands your business goals and can turn them into a functional, well-designed, and high-performing website. To make the right decision, you need to define your goals, set a realistic

The Calculator Tool Helps Employers Work Out How Much National Insurance To Pay HMRC Per Employee From The 2025/2026 Tax Year Digital marketing agency R50 Marketing, based in Newton Abbot, Devon, has created an Employer’s National Insurance Contribution calculator tool for the 2025/2026 tax year and beyond. The agency developed the tool to make it

Award-Winning Digital Marketing Agency Pleased To Confirm Growth Of Their IT And Sales Departments Award-winning digital marketing agency, R50 Marketing, are pleased to announce the expansion of their IT, sales, and marketing departments due to the recent induction of new hires into these core areas. Having partnered with a local IT agency, R50 Marketing are

Once your website starts ranking high in the Google search results for your target keywords, and the people who find your business online begin to convert into clients, it can be tempting to save some money every month by cancelling your SEO service. After all, once the leads start flowing, they won’t stop, right? Wrong!