News

Southern Manufacturing & Electronics 2026: Why It’s One of Our Favourite Events of the Year

If there’s one event that consistently reminds us why manufacturing is one of the most exciting industries to work with, it’s Southern Manufacturing & Electronics. This year’s show at Farnborough International Exhibition Centre did not disappoint. From cutting-edge technology and automation to inspiring conversations with industry leaders, SM&E 2026 delivered on every level – and […]

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Marketing For Manufacturing: Why Modern Manufacturers Need A Strong Digital StrategyΒ 

The Methods Our Digital Marketing Agency For The Manufacturing Industry Uses To Guarantee Success Key Takeaways In today’s competitive manufacturing marketplace, traditional methods aloneΒ aren’tΒ enough. Buy-side behaviour has shifted – most industrial buyers research online, compare suppliers digitally, and expect useful content before they even pick up the phone. Your manufacturing business needs a strong marketing

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Motorsport Sponsorship: How To Attract The Right Sponsors Online And Offline

Our Expert Guide On How To Get Sponsorship For Motorsport Key Takeaways Securing motorsport sponsorship isn’t just about performance on the track anymore. Today, sponsors are looking for visibility, alignment and clear value – and that often starts long before a race weekend.  For drivers and teams looking to attract sponsors, the most effective approach combines a strong digital presence

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Why Digital Strategies Matter For Manufacturing Companies

For years, manufacturing relied on word of mouth, trade shows, and long-standing relationships. And while those channels still matter, they’re no longer enough. Today’s buyers are researching online long before they ever pick up the phone. Which means one thing is now non-negotiable: Marketing for manufacturing has gone digital. If your business isn’t visible, credible,

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How to Get More Motorsport Sponsorship: Why Your Digital Presence Is the Real Starting Line

In motorsport, performance on track is only half the race. The other half happens online. Whether you’re a driver, team, or racing brand, one question comes up time and time again:How do I get more motorsport sponsorship? The honest answer? Sponsors don’t just invest in lap times anymore. They invest in reach, visibility, and brand

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Why Most Business Websites Fail the 5-Second Test (And How to Fix Yours)

This is an extract from Will’s LinkedIn newsletter with some top advice! Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7287879467950092288 If there’s one brutal truth about the modern web, it’s this: You’ve got about five seconds to prove you’re worth someone’s time. And honestly? Most business websites crumble under that pressure. At R50, we run first-glance reviews on new

Why Most Business Websites Fail the 5-Second Test (And How to Fix Yours) Read More Β»

Introducing Our New Motorsport Marketing Division

We’re proud to announce the launch of our Motorsport Marketing Division, built specifically to support motorsport teams, drivers, manufacturers, and brands competing at every level of the sport. Motorsport is one of the most competitive, fast-moving, and commercially demanding industries in the world. Whether you’re operating in Formula 1 (F1), BTCC, GT racing, Formula E,

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R50 Marketing Deepens Motorsport Commitment with Renewed Partnership with Árón Taylor-Smith for 2026 BTCC Season 

R50 Marketing β€” the award-winning, family-run digital agency widely regarded as β€œmotorsport marketing specialists” β€” is delighted to confirm the renewal and expansion of its sponsorship and marketing partnership with accomplished British Touring Car Championship (BTCC) driver ÁrΓ³n TaylorSmith for the 2026 season. This strengthened collaboration affirms R50’s dedication to motorsport and reaffirms its commitment

R50 Marketing Deepens Motorsport Commitment with Renewed Partnership with Árón Taylor-Smith for 2026 BTCC Season  Read More »

Unlocking the Power of SEO for Your Business

Search Engine Optimisation (SEO) isn’t just another digital marketing buzzword – it’s the engine room powering your online visibility, discoverability, and long‑term growth. At R50 Website Design & Marketing, we treat SEO as a core driver of commercial performance for our clients. Here’s a closer look at what it is, why it matters, and how

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Laser Tools Racing with MB Motorsport welcomes Árón Taylor-Smith for 2026 BTCC season

Laser Tools Racing with MB Motorsport is thrilled to announce the signing of multiple British Touring Car Championship race winner and former Independents’ Trophy champion, ÁrΓ³n Taylor-Smith, as the first confirmed driver in the team’s all-new 2026 lineup. One of the BTCC’s most experienced and respected competitors, Taylor-Smith has amassed 326 race starts since his

Laser Tools Racing with MB Motorsport welcomes Árón Taylor-Smith for 2026 BTCC season Read More »

What To Do After Your Website Is Live: Marketing Strategies for New Websites

Launching your website is a huge milestone, but it’s only the beginning. A live site doesn’t automatically attract visitors or generate leads. To turn your new website into a powerful business tool, you need a clear marketing strategy. Here’s what to do next: 1. Announce Your Launch Start by letting people know your website is

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How To Choose The Right Web Design Company In 2026 And Beyond

Key Takeaways: Choosing the right web design company isn’t just about picking the most visually impressive portfolio or the lowest priceβ€”it’s about selecting a team that understands your business goals and can turn them into a functional, well-designed, and high-performing website. To make the right decision, you need to define your goals, set a realistic

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New Local Collaboration Set to Transform E-commerceΒ for South West Businesses

Two South West businesses have joined forces to support the region’s growing ecommerce sector, helping online retailers streamline operations and scale with confidence. Exosoft is a bespoke software engineering firm based in Devon, with a proven track record in automation, software integration, and workflow optimisation across industries. R50 Website Design & Marketing is an Exeter-based company

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Why Every Business Needs a Digital Partner – Not Just a Web Designer

In today’s fast-paced digital world, having a website is no longer enough. You need a Digital Partner – someone who doesn’t just build your website and walk away, but sticks around to help it (and your business) grow. At R50 Website Design & Marketing, we believe that true success online comes from an ongoing relationship

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How Manufacturers Can Use Websites to Win More Contracts

In today’s fast-paced industrial landscape, manufacturers face more competition than ever. Winning contracts no longer depends solely on word-of-mouth or longstanding relationships; a manufacturer’s digital presence, particularly their website, can be the differentiator that lands new business. Here’s how manufacturers can leverage their websites to secure more contracts and position themselves as the go-to partner

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10 Essential Web Design Tips for 2025: Build a Website That Works

In today’s digital-first world, your website is more than just a brochure – it’s your brand’s first impression, sales tool, and customer service rep all rolled into one. If you want to stand out, you need a website that’s designed for users and search engines alike. At R50 Website Design & Marketing, we’ve put together

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Exploring Innovation in Exeter: Our Visit to Exeter Science Park and the Net Zero Hotel

At R50 Website Design and Marketing, we’re always looking ahead – so it felt fitting to spend a morning immersed in forward-thinking ideas right on our doorstep. Our recent visit to Exeter Science Park gave us a fascinating glimpse into how the city is championing innovation, sustainability, and collaboration. A Tour of Exeter Science Park

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Momentum Builds: Taylor-Smith Claims Season-Best BTCC Result at Donington Park

Aron Taylor-Smith delivered a stunning drive at Donington Park this weekend (30–31 August), securing his best finish of the 2024 British Touring Car Championship season – fourth place – and claiming a trio of points finishes in the process. The historic Donington GP circuit has long been a happy hunting ground for the Dubliner, and

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GEO Is Here: How Generative Engine Optimisation Is Changing the Digital Game

In the ever-evolving world of digital marketing, staying ahead isn’t just a competitive advantage – it’s essential. With AI-powered search tools like ChatGPT, Perplexity, and Google’s Search Generative Experience now delivering answers directly to users, there’s a new strategy entering the digital landscape: GEO – Generative Engine Optimisation. If SEO is the established backbone of

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What Should You Be Posting? A Straightforward Guide to Content That Works

In July, Jazz and Will from the R50 team were invited to speak at the Rotary Newton Abbot Breakfast about content marketing – what works, what doesn’t, and how to actually approach content creation without getting overwhelmed. The feedback was brilliant, so we’ve taken the key takeaways and shaped them into this blog post. Whether

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Launching App Development Services – Now Building Bespoke Mobile Apps for UK Businesses

We’re thrilled to announce the latest evolution in our digital offering – R50 Website Design & Marketing is now officially developing mobile apps for both Apple and Android platforms. From booking systems to client hubs, loyalty programmes, eCommerce extensions and everything in between – if your business needs it, we can build it. Whether you’re

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We’ve Been Nominated – Newton Abbot Business and Community Awards 2025

We’re proud as punch to share that R50 Website Design & Marketing has been nominated for multiple awards at the Newton Abbot Business and Community Awards 2025! To be recognised across several categories is an absolute honour – and a real testament to the hard work, creativity, and commitment our team pours into everything we

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Season-Best for ÁrΓ³n Taylor-Smith at Thruxton – A Weekend to Remember!

This past weekend, the R50 team had the pleasure of heading to Thruxton Circuit to cheer on our partner, ÁrΓ³n Taylor-Smith, as he tackled one of the fastest tracks on the BTCC calendar – and what a weekend it was! From behind-the-scenes garage tours with Speedworks Motorsport to edge-of-your-seat racing, the action didn’t disappoint. But

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Why the Right Digital Partner Can Make All the Difference for Exeter Businesses

In the heart of Devon, Exeter is a city full of ambition, growth and entrepreneurial energy. Whether you’re a local start-up, a family-run business or an established name, your digital presence plays a huge part in how customers find and choose you. But managing everything in-house isn’t always realistic, and that’s where having the right

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Connecting Over Coffee: Our Monthly Visit to Exeter Science Park

At R50 Website Design & Marketing, we’re big believers in the power of networking. Whether it’s sharing ideas, discovering new opportunities, or simply catching up with familiar faces, getting out and about in the local business community is something we genuinely enjoy – and benefit from. That’s why each month, we make a point of

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Introducing Start-Up Essentials: Your Launchpad to Business Success

At R50 Website Design & Marketing, we’re passionate about helping new businesses thrive – and we know that a strong online presence is the foundation of any successful start-up. That’s why we’re excited to launch Start-Up Essentials, a range of affordable packages designed specifically for ambitious entrepreneurs who are ready to build their brand from

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Colleagues shaking hands in front of a marketing board during a business meeting.

Understanding the Role of a Marketing Manager: Strategy Over Execution

At R50, we often speak with business owners who are looking for help with their marketing – whether that’s bringing in more leads, growing brand visibility, or launching a new product. But one of the most common misconceptions we hear is that a Marketing Manager is expected to do everything – from designing graphics to

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R50 Back on Track for the Hilton-Ames Devon Business League 2025

We’re suiting up and strapping in once again, as R50 Website Design & Marketing proudly returns to the Hilton-Ames Devon Business League – a high-octane go-karting series with a heart. Now in our second year of competing, we couldn’t be more excited to hit the track alongside over 40 other local businesses from across Devon.

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Pre-season preparations ramp up for Aron Taylor-SmithΒ 

Aron Taylor-Smith’s preparations for the 2025 Kwik Fit British Touring Car Championship have ramped up in the past week, with his first three test days in his new TOYOTA GAZOO Racing UK challenger.  The reigning Independents champion made the headlines a month ago, announcing his switch to the Speedworks-run works Toyota outfit for the upcoming

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R50 Join Rotary Newton Abbot as Corporate Members

We’re proud to share that R50 Website Design & Marketing has officially joined Rotary Newton Abbot as corporate members. Rotary is a globally recognised charitable organisation with a long-standing history of making a difference in communities both near and far. With over a century of service under its belt, Rotary brings together like-minded individuals and

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Outsourcing Your Digital Marketing Is a Smart Move for Your Business

In today’s fast-moving digital world, having a strong online presence isn’t just a nice-to-have – it’s essential. Whether you’re running a small business, launching a new venture, or trying to grow your brand, digital marketing plays a vital role in helping you get noticed. But let’s be honest – it’s time-consuming, ever-changing, and a little

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The Power of Social Media: Why Your Business Needs a Strong Online Presence

In today’s digital age, a strong social media presence is no longer a luxury – it’s a necessity. Whether you run a small local business or a growing enterprise, social media offers an invaluable platform to connect with your audience, build brand awareness, and drive business growth. The Importance of Social Media for Your Business

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How Much National Insurance Will You Pay in April? Use Our Calculator to Find Out

From April, businesses across the UK will be hit with changes in National Insurance contributions. If you’re an employer, you might be wondering: how much extra will this cost me? And more importantly, is there a smarter way to manage these costs? At R50, we’ve created a National Insurance Calculator to help employers work out

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Press Release: R50 Marketing Develops National Insurance Contribution Calculator Tool For Employers

The Calculator Tool Helps Employers Work Out How Much National Insurance To Pay HMRC Per Employee From The 2025/2026 Tax Year Digital marketing agency R50 Marketing, based in Newton Abbot, Devon, has created an Employer’s National Insurance Contribution calculator tool for the 2025/2026 tax year and beyond. The agency developed the tool to make it

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Common Website Mistakes That Could Be Hurting Your Business

Your website is often the first impression potential customers have of your business. If it’s slow, difficult to navigate, or not optimised for mobile users, you could be losing valuable leads without even realising it. Here are some of the most common website mistakes that might be damaging your online successβ€”and how to fix them.

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VERY Exciting News

R50 Website Design & Marketing Heads to Australia: Jazz Embarks on an Exciting Journey to Expand Our Expertise in Sports Digital Marketing At R50 Website Design & Marketing, we are always looking for new ways to expand our skills and stay ahead of industry trends. We’re thrilled to announce that Jazz, a key member of

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Navigating the Impact of the National Insurance Increase: Why Outsourcing Your Digital Marketing is the Smart Choice

Following the recent autumn 2024 budget announcement, businesses are facing rising costs in various areas, including a notable increase in National Insurance contributions for employers. This shift, while intended to support healthcare and social programs, places additional financial pressure on businesses across the UK. For many companies, especially small to medium-sized enterprises (SMEs), these added

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Press Release: R50 Marketing Announce Expansion Of Services And Workforce

Award-Winning Digital Marketing Agency Pleased To Confirm Growth Of Their IT And Sales Departments Award-winning digital marketing agency, R50 Marketing, are pleased to announce the expansion of their IT, sales, and marketing departments due to the recent induction of new hires into these core areas. Having partnered with a local IT agency, R50 Marketing are

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Marketing You Can’t Control: Mastering the Algorithmic Maze with SEOΒ 

Welcome to the wild, wild west of digital marketing, where algorithms reign supreme and predictability seems like a distant dream. If you’ve ever felt like you’re in a never-ending game of β€œWho’s the Boss?” with Facebook and Google, you’re not alone. These algorithms can sometimes feel like they’re pulling the strings while you’re left guessing

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Why You Should Choose Website Design Professionals Over DIY Platforms Like Wix, IONOS, or Canva

In today’s digital-first world, having a website is no longer a luxuryβ€”it’s essential. But with the rise of DIY website platforms like Wix, IONOS, and Canva, many business owners are tempted to go the do-it-yourself route. These platforms promise ease of use, quick setup, and budget-friendly pricing, which is appealing for startups or businesses looking

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Aron Taylor-Smith crowned BTCC Independents Champion at Silverstone

Aron Taylor-Smith was crowned the 2024 Independent Drivers’ Champion in the Kwik Fit British Touring Car Championship at Silverstone last weekend [21-22 September], scoring another brace of class victories, plus a hat-trick of strong points finishes overall to take the title. Having amassed four race victories and 22 podiums across 11 years competing in the

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Essential Policies for Modern Websites: Insights from Digital Marketing Expert Jazz Amphlett

In today’s fast-paced digital world, having a website is essential for any business looking to thrive. However, merely having an online presence isn’t enough. According to Jazz Amphlett, a 22-year-old digital marketing director of a leading South West-based website design agency, there are several critical policies that every modern website must have to ensure security,

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Why Your Business Should Outsource Digital Marketing

In today’s fast-paced digital world, having a strong online presence is crucial for any business. However, managing digital marketing in-house can be challenging, especially for small to medium-sized enterprises. Outsourcing digital marketing is becoming an increasingly popular choice for businesses looking to optimise their online strategies. Here at R50 Marketing, we believe that outsourcing your

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7 Great Reasons To Keep Investing In SEO After You Start Seeing Results

Once your website starts ranking high in the Google search results for your target keywords, and the people who find your business online begin to convert into clients, it can be tempting to save some money every month by cancelling your SEO service. After all, once the leads start flowing, they won’t stop, right? Wrong!

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R50 in the Papers

Amidst the blossoming of spring, our very own Mark Amphlett has taken the spotlight in this week’s edition of the Mid-Devon Advertiser. The feature marks his esteemed appointment as the Chair of the Newton Abbot Chamber of Commerce. In a message resonating with enthusiasm and anticipation, Mark shared, “As we bask in the warmth of

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The Unstoppable Fizz: Why Coca-Cola’s Ongoing Marketing Investment Matters

Coca-Cola, the iconic beverage that has made its way into virtually every corner of the world, is more than just a sugary refreshment; it’s a global marketing powerhouse. With a history spanning over a century, Coca-Cola has consistently invested in marketing to maintain its position as one of the most recognised and valuable brands on

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πŸ“’ Breaking News: The Imperative of Website Evolution and Audience Engagement in Today’s Digital Age! πŸš€

πŸ“’ Breaking News: The Imperative of Website Evolution and Audience Engagement in Today’s Digital Age! πŸš€ Hello, fellow business enthusiasts and digital pioneers! I’m thrilled to shed some light on a vital topic close to our marketing hearts – the dynamic nature of websites and the pivotal role they play in captivating your audience and

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10 Reasons To Invest In Professional Web Design Services

When you run your own business, it can be difficult to find the time to design a high-quality company website. Web design is a complex skill, and learning how to create a well-designed, highly functional, and easy-to-use website takes considerable time and energy that you could otherwise be spending on running your business. That’s why

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The Importance of Keeping Your Website and Marketing Up to Date: Avoiding Pitfalls in Pausing or Stopping Marketing Activities

In today’s digital age, maintaining an up-to-date website and active marketing efforts are critical for businesses striving to stay competitive and relevant. Neglecting these aspects can lead to missed opportunities, loss of brand visibility, and decreased customer engagement. In this blog, we will explore why it is essential to keep your website and marketing fully

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